nicole rutherford - owner, nicole & dime designs take nicole rutherford, of nicole and dime designs... her business lives online, too. that's the real estate she believes every business is moving to. "everybody's got an iphone, everybody's got an ipad. everyone wants to just buy their christmas presents from their couch. i know i'm buying all my kids' christmas presents on amazon prime, so, it's an easy way for people to shop and get those deals." nicole rutherford - owner, nicole & dime designs but rutherford admits, a physical presence has its perks.... for small online businesses, she get people to know you exist. "there's definitely a challenge, and it takes a couple of years to really sort of build that business, and get that momentum going. i definitely was not able to start with just a website, and hope that traffic...that has only come after places like this. having something like market day to showcase my work, get my name out there, have people recognize me and my work, and then they can go to my website and find things." nicole rutherford - owner, nicole & dime designs not