nicole: and is a product -based rally across the board. 2% of the record all-time highs. they are mostly winners on wall street. take a look at some of these names. travelers. united healthouncement of another frozen. you can really see this across the board. this on the same day we're talking about oil hovering around those loans. melissa: we have all been there. you want to read that story online but you have to pay a monthly membership to read it. pay for an article rather than a monthly fee. this is a real disruptor. they put up a pay wall. >> and is showing some positive results. >> each article cost an average of $0.20. the revenue is split roughly between you and the publisher. it can really add out. do they feel like it will eat into their subscribers? >> i think honestly, right now you pump into these. you need to register again. you have to think multiple subscriptions right now. what itunes did for music we try to do with journalism. we noted that a user spends a lot within one newspaper that is the moment we will try to push a subscription to that user to make it easier and cheaper for them. melissa: i also think it is interesting that you have a money back.