what do you do with nicsi? >> i get people excited about our products which is really easy in a place like this. >> how does this work? we heard a little bit about what it is but how does it work? demonstrate it for us. >> so it's a flying camera that you wear. this is just a prototype. the final product will be more beautiful, taller, and very comfortable to wear. the prototype works. we demonstrated it live last night at the keynote. that was very exciting. what will happen is you'll be going through your day and if there is something you want to capture you just take it off your wrist and it'll be very simple to take off your wrist and it will expand and it will be as easy as gesturing. you literally just toss it and it is completely autonomous. you don't need to be wearing something. it's smart enough to know the direction you tossed it and the pressure of your toss so if it's a gentle toss it'll stay pretty close. if you throw it, it'll go farther away. it will compose a photo, take a photo, and come back.