ed niedermeyer and max chafkin, thank you both. at political consulting firm the heart of the facebook scandal is shutting down. in a statement, cambridge analytic a says it is beginning in solvency proceedings. they cite numerous unfounded accusations about its role in the facebook fallout. it says it is being vilified for activities that are legal and components standard of online advertising. joining us from london, caroline hyde. they continue to say it did nothing wrong. caroline: precisely. it says due to the siege of media focus, which we are adding to, it drove away their clients. they stand by the fact they did nothing illegal. they were accused of improperly gathering data on 87 million people and they said we have not done anything illegal. we have confidence in our employees, that they acted lawfully. as you say, they say they are vilified. this is notable they are therefore commencing in solvency -- in solvency proceedings. they are no longer viable. emily: are they facing potential criminal charges? they are, if they