julia boorstin has an exclusive. >> dennis, today, facebook is partnering with nielsen for nielsen brandsa new system to track the impact of display ads on its site. facebook has 9.1 of ads used in july, second to yahoo!. the ceo won't confirm numbers. she says user and revenue growth has been strong around the world, despite being a tough year for ads across the board. now, she expects this new nielsen partnership to encourage advertisers to increase ads spent. >> we know they're working. our clients tell us they're working. we really wanted a third party to help us measure the effectiveness so our clients could not just take it from us, but someone they trust, like nielsen. >> this comes on the heels of a new media. friends and foes coming together to better measure new media ads online. this has been seen by many as a challenge to nielsen and it seems like now, the partnership with facebook is a way to show their new media savvy. this isn't being stopped at all by the con sorgs of media giants. they plan to roll it out to all of their advertisers over the next couple of months. we'll s

nielsen will pack it for clients. trying to reduce carbon emission, the prince of wales is urging people to give up their cars. >> who would give up that car. look at that thing. that's a boufl car. >>> looks like an old mgb. this recommendation comes from man who owns two jaguar, two audis, a range rover and still drives an aaston martin. given to him by the queen on his 21st birthday. >> is that it? >> hard to tell. if it was three quarters. you know what, you're right, it's not an mgb. it's too big. anyway, where are we going now? i guess -- >> kahuna and brain. we got side tracked looking at that car. aston martin. >> how old is the prince? he's in his '60s. >> that's a 40 yerltd car. >> that would have been prejames bond aston martin. >> that's so gorgeous. >> but you wonder if the prince's aston martin had all that stuff on it, if you put on james bond's car, you could put it on prince charlsz' car. >> and aston martin was in dr. no in '61 orr '62. >> right, but it had machine guns. >> almost 50 years ago. >> al

facebook and nielsen are teaming up to measure the ads impact.book's ceo about the partnership. >> all right. market action. stock higher triggering early gains in financials. off setting pressure from health care and scott wapner kicks it off at the new york stock exchange. >> you mentioned the financials and that's where i want to start with. aig, the stock we've been watching for months. u

this is the third party research company, as defined by nielsen. this is a study that has proven time and time again, in terms of the spanish language commercials, with the increase comprehension and persuasiveness, 61% more effective spanish language commercials. 57% more effective at delivering an effective message and a comprehensive message and ultimately, persuading -- 4.5% more persuasive. specifically in the case of the hispanic voters, we agree with what the statement says. 61% say that it is important to see political candidates on television. in the dominant, it is no surprise, 75% agree with this statement. in the case of the advertisements and the programs, 52%. you actually believe that they agree and they like these commercials and find them informative. they are encouraged by these messages to get involved politically and to get out and vote. let me speak to the rest of the presentation. spanish is resonating, with the hispanics who have been here for 20 years. you see the different media that is represented here. you still have a si

that's according to the nielsen company.ounty has the highest percentage in the country, even more than new york or san francisco. arlington county is second on the list at more than 8%. nielsen says the region's job market, schools and hospitals make us so attractive. >>> and the weather, too, probably has something to do with it, hmm, tom? folks coming because they like the way we have seasons, for one thing. >> if you don't like snow, this is the place to be, too. we don't have much snow the last few winters. we have rain this morning. good morning as we get off to work and school. you want to leave early. multiple accidents. road, streets and sidewalks are wet. a gray dawn in washington. sun just came up a couple of minutes ago in a gray sky. live picture from the city camera. as we look at the radar, where you see the blue on the screen, that is rain that continues to fall across much of northern virginia, just to the west of washington as well as northern montgomery county. this patch of green is where it's coming down

they just shot it right in his face. [ laughter ] he liked it. [ applause ] a new nielsen survey found that washington, d.c., has the most 25 to 34-year-olds in the country who make over $100,000 a year. yeah, and they're called hookers. [ laughter ] that's what the survey said. it's washington. i read this. vince mcmahon's wife, linda, is stepping down as the ceo of world wrestling entertainment to run for the senate in connecticut. things are going well for her. she's already raised a ton of campaign money from the folding chair industry. [ laughter ] she's promising to lower taxes, reduce government and piledrive the iron sheik. that's what she said. [ laughter ] he's not even wrestling anymore. [ applause ] poor guy. why do that to him? well, the number one book in the country, dan brown's "the lost symbol," has sold more electronic kindle editions than the hard cover version on amazon. no one is surprised since the critics are calling it "a real page scroller." [ laughter ] scientists at the university of washington have developed a new gene therapy that can cure color blindness i

nancy nielsen, welcomed the president's offer to have the secretary of health and human services work on curbing medical malpractice lawsuits. >> well, it's further than any other president has gone, and we'll take that. he directed her to institute pilots. i guess that was discussed under the bush administration but was never implemented. we are enthusiastic to see how those pilots work out and participate in them, and we thank the administration for that. >> reporter: attention to the substance of the president's plan and the debate over it were diverted somewhat today because of some of the reaction last night during his address to congress. a republican from south carolina created a furor when he heckled mr. obama. congressman joe wilson shouted out "you lie," when the president said his plan would not include insuring illegal immigrants. >> there are also those who >> the reforms... the reforms i'm proposing would not apply to those who are here illegally. >> you lie! ( boos ) >> reporter: this morning wilson went before reporters staked out at his office and apologized. >> last

according to nielsen, more than 14 million people logged on to the site last year alone.der that's individuals, or how many times they logged in? >> i think it's the way it gets used will change. i don't think it will fade. >> are you enjoying it? >> i send out a column or two? >> that might not be enough. >> that's all you are going to get. >> a word of warning to the wise. >>> there is more coming up on the "morning meeting." getting your own doll, does it mean you made it big in american politi politics? we will ask our panel after the break. hey thanks for the window seat. oh please. you got the presentation? oh yeah right here. let me stow that for you, sir. thank you. you know, just to be safe i used fedex office print online. oh you did? yeah -- they printed and bound 20 copies of the presentation, shipped it to portland, they're gonna be there waiting for us. that's a good idea. yeah. you have a nice flight. thank you. (announcer) print online...you upload your document -- we'll take care of the rest. (announcer) print online...you upload your document -- how to g

. >>> and facebook is expected to announce a deal today to share information with nielsen about online ads. facebook will start polling users about display ads that it runs on its sites such as banners promoting new movies. kneel sell will then package that for advertisers. facebook is second only to yahoo in advertising. facebook is taking names from lots of different industries. back to you. >> thank you very much. >> devastating flooding in the southeast is blamed for killing six people, including a toddler. five of those killed are from the atlanta area and in one case the water swept away a 2-year-old boy, pulling him right on you of his father's arms. rescue workers have been helping those stranded by the rising waters, but they're stretched thin and others have been jumping in to help. >> hollering and screaming. i carried a few people out of my back. >> there are older people in their homes still. >> the atlanta area has received about 20 inches of rain since friday. more storms are expected today. >> boy, they are really getting it down there. no chance of that kind of rain mo

hoping that doesn't fall into a naked gun situation with leslie nielsen, jim wriggle man having a live- riggleman having a live mike on. >> bob: maxwell got jammed just enough to keep that ball in the ballpark. one out. got a nice e-mail from wood bridge, virginia tonight, through our masn site, from katherine. she wanted to have us wish a happy 21st birthday to her daughter. unfortunately we don't know her daughter's name, so happy birthday katherine's daughter. >> rob: yes, happy birthday, katherine's daughter. >> bob: all right. never misses a game on masn. she likes rob and bob, and that's good enough for us. many happy returns on september 1st. alberto zorn stall less looked up by a breaking ball -- alberto gonzalez locked up on a breaking ball. did not go according to chris tiller. and a change-up away. that ball is hit hard to left. alberto has three great swings tonight. this is as well as he has swung the bat in some time. he lined one off the pitchers rear-end, right to david eckstein, and then had that laser, and now he's aboard. that could be a big hit for the nats here in

and this is actually a third party research company defined by nielsen. so there is a study that actually is proven time and time again in terms of the value of spanish-language commercials and how they are very effective at increasing awareness, increasing coverage in, increing persuasiveness. and there is 61% more effective spanish-language commercials and increasing language, more effective at actually delivering an effective message, capri has a message. and ultimately, at perading, four and a half times more persuasive. indicates a bilinguals, it is three times more effective. so you will see that. specifically in the case of hispanic voters, they agree with the statement that says it is important, 61% agreed that i seek elective representatives and political candidates on television. and the spanish dominant spanish, it is no surprise 75% actually agree with that statement. and in the case of the ads and programs, 52% which is actually a significant number when you are actually since they are reeing and saying that they like these commercials, they

watch the whole thing of course, like i do every morning -- i was wondering if you could bring up the nielsen overnight ratings for the president and how that might compare to his other major speeches. that tells me a lot -- our people turning in or turning out? secondly, the president, if he wants to be a two-term president, he has got to immediately go on the television and demand that his supporters -- the liberal media, congressional folks, and the folks that voted for him, and i voted for him -- but he has to demand that people stop calling people racist. thank you. host: next up is massachusetts, russell, and are democrats line. caller: good morning, susan. thank you for c-span. my comment is not so much about the speech, but i think it is about the comments after the speech. i was watching c-span last night, and this caller called in and peter asked him if he had seen the speech. he said, yes, i had watched the speech and he said that he was against big, scary, the government taking over my health care, and that is why he was against the president's speech and everything like that. sap

if the news media would stop treating this presidency like a nielsen's ratings war and taking a pollevery damn time he takes a deep breath, we might get something done rather than having him running around answering this and that question from this and that poll. host: joe, ky. independent line. good morning. caller: this guy cannot even be a leader at home. he has got the country divided between the whites and blacks. i got another question for c- span. you guys need have a host on their from alaska public radio. they have a host this from alaska public radio on your program, which is shameless. host: "obama cannot afford to put afghanistan on the back burner." here is the thesis, she writes, "the president wants to postpone a full-scale debate until congress passes health care reform. unfortunately, afghanistan will not wait on health care. a debate on the direction of his afghan policy is already brewing, especially over whether to send more troops. yet this debate is being conducted in a vacuum. the president has laid out his name, to disrupt dismantle and defeat al qaeda, and ot