. >> we feel confident when we recommend nielsen and caroline's company that they'd get the same servicey'd get from us. >> all of these choices, the prices, the limited rides, have also limited the rogers' ability to grow the company. >> were we to decide to get really big, we would have to change what we do. we are the size we are because we want to be size we are. and we think that's the best way to offer a really excellent ballooning experience to our customers. >> that said, carol ann admits there are times when she and nielsen look across the sky and have a moment of wondering. >> sometimes you do look at someone else who is maybe flying more people and you think, gosh, maybe we should just do what they do. >> but then she says, she comes back to her senses. >> you have to think long term because there's a lot of short-term marketing strategies that could change things for you a little bit but then have consequences for you in the long run. >> and knowing that you have a strategy that you're going to stick to gives you time to focus on what this is really all about. >> i enjoyed it

also, of the companies, the underwriters associated with specific programs, and we get the same nielsen numbers that the commercial broadcasters use. we are looking very carefully at all of the ways we're showcasing material, and as we look at the web, and not just measuring clicks but really trying to understand the impacts of messaging. for us, people associate with public broadcasting because it's an uncluttered environment. we don't have as every 10 or 12 minutes on the broadcast. and people that associate with programs and public broadcasting arguing it as a way of extending their connection to our organizations, but also in reaching the people that are watching public television. so we think very carefully about how we are presenting that information to perspectives corporations, and we're always looking for ways to build as partnerships. we have stations across the country in communities. the number of our stations are involved in doing events with donors, during fund-raising drives. a lot of companies will use opportunities for volunteers. so we're constantly thinking about how

we get the same nielsen numbers that broadcasters use. we are looking very carefully at all of the ones showcasing material. we are trying to understand the impact of messaging. for us, people associate with public broadcasting because of the environment. people associated with programs in public broadcasting are doing it as a way of extending their connection to our organization and reaching the people watching public television. we think carefully about how we are presenting that information and the perspective of the corporation. we are looking for ways to build those partnerships. a number of our stations are involved in events with a rare fund raising events. we are constantly thinking about partnerships and pullback to the companies that are supporting us with a value for their underwriting. >> we have a company that is based in pennsylvania. they serve up an amazing number of ad campaigns for the companies into the metrics they can provide around those advertising campaigns, certain metrics and the results that those advertisers an

and to get the same nielsen numbers at the commercial broadcasters use.g very carefully at all of the ways that we are showcasing material and actually look at the web and not just measuring clicks but really trying to understand the impact of messaging. for us, people associate with public broadcasting because it is an uncluttered environment. we don't have every 10 or 12 minutes on broadcast, and people that associate with programs in public broadcasting are doing it as a way of extending their connection to our organizations but also in reaching the people that are watching public television. so we think very carefully about how we are presenting that information to prospective corporations and we are always looking for ways to build those partnerships. we have stations across the country's in community so a number of our stations are involved in doing events with donors during our fundraising drives and a lot of companies will use the opportunities for volunteerism. so we are constantly thinking about how can we strengthen those partnerships and reall

we get the same nielsen numbers that the commercial broadcasters use. we are looking very carefully at all the ways we are showcasing material. as we look at the web, not just measuring clicks, but understanding the impact of messaging. for us, people associate public broadcasting because it is not a cluttered environment. we do not have ads every 10 minutes. people that associate with programs in public broadcast are doing it as a way of extending their connection to our organization, but also, in reaching the people of watching public television. we think carefully about how we are presenting that information to prospective corporations. and we are always looking for ways to build those partnerships. stations across the country. a number of our stations are involved in doing events with donors during our fund raising drive. a lot of them will use it as an opportunity for volunteers. we are constantly thinking about how we can strengthen those partnerships and deliver back to the company that are supporting us. >> i should also add, we own a company ca