now it's certainly a leader there, but nielsen is also a leader in all kinds of audience and consumer research. it just marked its 90th year in business. cheryl pearson-mcneil is senior vice president of public affairs and government relations for nielsen. why don't you trace the arc from what what era it was that art nielsen himself was first measuring there in 1923. > > arthur c. nielsen founded the company in 1923 in the chicago area, believe it or not, and he actually started with a $45,000 loan. he wanted to measure conveyor belts. > > wow. > > there wasn't a big business in that and so he turned over to the retail outlet and started measuring how items were moving off of the store shelves and the rest, as they say, is history. so we did that in '23, and in '42 we started measuring radio and in '50, television came along. > > now, it's all about technology. the consumer uses new, different technology to entertain himself, to buy things, and you've got to develop technology to measure all that. > > absolutely bill, you know we have to be ahead of the curve because our clients who

paul donato, executive vice pre and chief research officer at the nielsen company.is responsible for overseeing the development and evalon servg as nielsen's liaison to his clients and industry associations. he received his ba psychology and sociology at the state university new york at stony brook. our second when this is mr. stanton dodge, executive vice president, general counsel and secretary for dish network. he is responsibresponsib le for all legal and government affairs for dish and its subsidiaries. he received his bs in accounting from the university of vermont. third witness is mr. gerald waldron, partner at arnold and porter. he has spent more than 25 years in public policy, has practice focusing on communication and technology. mr. walberg received his ba degree from university of virginia. chairman goodlatte has not permission and it is our next witness. >> thank you, mr. chairman. it's my pleasure to welcome our for the witness and my constituent, mr. earle mackenzie, executive vice president and chief operating officer of shentel cable testimony on b

and discussions of stella its predecessors begin with a conversation about nielsen's dna. market area is a collection of counties which share a predominance of viewing to broadcast stations licensed to operate within a given standard metropolitan statistical area, as defined by the omb. predominance or dominance of viewing is defined to indicate that for a particular county, homes may view broadcast stations licensed to operate from different but generally nearby metro areas. the dma with the predominant viewing is that metro area whose broadcast stations have the highest share of audience for that county. we start with new york and los angeles and continue on through the 201 dna markets. existing dna regions are testified -- tested to verify that the dominant share of viewing from each county continues to be from broadcast stations licensed to operate from within that same home metro. all assignments are based on share of household tuning between 6:00 a.m. and 2:00 a.m. sunday through saturday -- tuesday through saturday. there are rules that nielsen exercises when it app

sold to huge exchanges coming to the nielsen ratings system.ow you have twitter tv ratings starting today and next fall for the first time real nielsen ratings applied. what does it entail? >> basically what that is is a measure of the reach of the tweet about a tv program. if you write about a program the number of people who actually see that message. the measure of engagement around any given program. dennis: i am hoping people more engaged, they have research that shows more engaged, they're likely to to buy more products advertised on the show? >> people are watching and here's how they're interacting with the program. helpful to the ad sales executives and others because they have the sense for people engaged, what they think about the program, how do they care about it. dennis: you have been testing it and one of the early metrics says for every tweet that comes out about a television show, 50 people see that tweet. i happen to have 8000 followers on twitter. are you counting a tweet from me as being seen by 8000 or can you gauge how man

. >>> nielsen will be adding ratings information from smart phones and tablets into its data. the details will be released next week. the new ratings data will be incorporated next year. >>> billionaire warren buffett tells cnbc that the u.s. economy is continuing a gradual increase that started in 2009. he likens fed chairman ben bernanke to a batter hitting hitting .400 and should stay on the job. by the way, ted williams was the last baseballer to break a .400 season. >>> 60-year-old bottle of scotch is on sale in scottsdale. >>> coca-cola is apologizing to a consumer who purchased a bottle of vitamin water only to find an offensive message on the cap. the words "you retard" were intentionally printed on the cap. it's part of a translates to late or delayed. the company says they did not mean to offend anyone. >>> first a trivia question. >>> before the break we asked a who is the wealthiest current or former nfl player. that answer is john madden with an estimated net worth of $200 million. i saw all those video games. it will probably go on for the next decade or two. let

become more transparent look at the amazon rain king which before you could not do in there is the nielsen book scheme and that captures 85 percent of the market so people who pay for that service who have access to those numbers but it is still an area where it is difficult to figure out because books are sold in so many different ways not only online but at conferences as well as books corporation -- bookstores as well as places like costco. we're celebrating our 15th year how has the literary publishing world changed? >> it has been completely transformed. the last 15 years like ancient history. everyone -- a rousing has changed from the publishing houses the big six is the big five still launch of the e-reader in the internet how people are reading their books and buying them and the coverage in the media in the print media has gone dramatically down then we see the vibrant online community like book plods any on-line magazines are that extension of those that cover the literary world so that has changed the only thing that hasn't is the reader's fundamental interest in a good story or

it didn't even register on the nielsen meter. it didn't even register. and listen to this.t the actual game, the stadium was so empty, the only thing they caught on the kiss cam was some guy masturbating. that was it. [ audience oohs ] that was it. they couldn't even get -- folks, it's time for something we call "road to the world cup." tonight's installment focuses on defense. take a look. ♪ >> as a defender on the soccer pitch, your primary job is to deny penetration. when your opponent moves, move with him. anticipate his actions. but if all else fails, and it looks like your opponent is going to score, pull that son of a bitch's pants down. [ laughter ] that'll show his ass. >> jay: that's right. that's right. [ cheers and applause ] well, republicans and democrats are trying to agree on a a spending bill to avoid a a government shutdown. you know, if the government does shutdown, one of the first services that will stop will be processing of passports and visas. you know what that means? some foreigners may try to enter this country illegally. [ laughter ] [ audience o

gone north and south and dramatic swings in the north and south it split into two streams and john nielsen research professor at texas a&m say the double jets played a huge role in the weather. i'll try to explain it to you, a normal versus abnormal jet. normal jet comes in british columbia summertime and dips down through the rockies and maybe into the plains and goes pretty north. so this is going to be pretty normal, cool air to the north, warm air to the south, but this year it's sunk further south which has been good for us, a cool summer, but because of that the weather was much different. this is more of a wintertime or fallish jet that actually occurred in the middle of june, july and august. yeah, the jet stream controls and guides highs and lows but also highs and lows affect the jet stream. of course, the $64,000 question is why did the jet do this this year? let's start with a live look outside, our live michael and son weather cam, 65 degrees, dew points up but it's still comfortable, humidity 68%. can't complain about that. look at this. you see kansas city, dallas clear, no

should nielsen instead just be spending hundreds of millions on new stuff?king bad." dennis: we are five seasons in. connell: he would be like everybody else. you netflix it and then catch up on the current season on itunes. it just eats the purpose of the show. it is about the act and the exposition and the genius of it all. [laughter] connell: dennis and cheryl coming up that noon eastern. apple moments away from rolling out the new system. this is a need to know story. and a lot of people talking about the new phone and the new operating system. dagen: appears that the federal reserve will and the cheap money party. economic panel coming up with dennis and cheryl. what bernanke and company will do. stay with us on markets now. ♪ . . it doesn't. that's crazy. we're all totally different. ishares core. find out why 9 out of 10your large professional investors choose ishares for their etfs. ishares by blackrock. call 1-800-ishares for a prospectus, which includes investment objectives, risks, charges and expenses. read and consider it carefully before invest

and then we check with nielsen. we have done study after study.he banner is dead. >> programatic was good, but 70 or 80% of goods are purchased in the real world. >> now, does he want to be you? >> i think that he sees the kindle as an amazing distribution platform and i think he wants to put content with it. >> did he try to buy you? >> no, he did not. >> reason for going public huffington. >> we are building a big company and i'm more focused on what we should be acquiring. we have plepty have plenty of c. but right now we want to keep getting bigger. we opened our uk office and opening offices around the world right now and focused on taking the model and applying it to country after country. we don't know the jokes in those countries. we have to find people there and give them the times. couple years ago. when we started doing branded content. they thumbed our nose at us. quarter after quarter they talk about how they can't direct sell the banners. just as facebook douse and twitter does. how well they will be able to do that and get the mix o

years ago you couldn't do and or maybe a little longer than 15 years now and you can -- there is nielsen books can which supposedly captors about 85% of the market. so people who pay for that service can have access to those numbers but it's still one of those areas where its difficult to figure out exactly what is selling because the books are sold in so many different ways not only on line but at conferences and in book sales as well as in the bookstores and things like this. >> booktv is celebrating its 15th year this fall. our house the literary world changed in the last 15 years? >> it's been completely transformed. the last 15 years it is like ancient history. everything has changed from the number of publishing houses. it was the big six and now it's become the big five. the launch of e readers and all kind of the internet has totally transformed not only where people are buying their books but how they are reading them. the coverage in the media and print media has gone dramatically down a. at the same time we have seen the rise of a vibrant and an exciting on-line community of r

collaborating with nielsen to do that rating for television broadcasting.cally this will include in game highlights from thursday night. we will keep an eye on this. a very interesting news after they struck a deal with cbs and a couple of other cable networks melissa: very interesting. thank you. up next, who made "money" today? you're probably all too familiar, but they never have this much "money" in history. cannot figure it out? the answer right after this. you can never have too much "money." ♪ melissa: the american household has never been worth more in history according to the federal reserve. during the second quarter of this year the household net worth climbed by 2% to 748 trillion. you can think rising common stock values. meanwhile, losing money today, george soros along with everyone who owns j.c. penney. a dire outlook for the company with ccerns about liquidity and sales will not improve as much as expected for the rest of the year. nearly 15%. it 13-year low. 20 milli shares. if he lost $35 million today, although that is just "spare change

collaborating with nielsen to do that rating for television broadcasting.include in game highlights from thursday night. we will keep an eye on this. a very interesting news after they struck a deal with cbs and a couple of other cable networks melissa: very interesting. thank you. up next, who made "money" today? you're probably all too familiar, but they never have this much "money" in history. cannot figure it out? the answer right after this. you can never have too much "money." ♪ ♪ [ male announcer ] now, taking care of things at home is just a tap away. ♪ introducing at&t digital life... ♪ ...personalized home security and automation... [ lock clicks ] ...that lets you be cloto home. that's so cool. [ male announcer ] get $100 in instant savings when you order digital life smart security. limited availability in select markets. ♪ limited availability in select markets. always go the extra mile. to treat my low testosterone, i did my research. my doctor and i went with axiron, the only underarm low t treatment. axiron can restore t levels to normal in

visit sprintcaptel.com last night wants emmy award he go 17 million watched according to nielsen.we have ever heard. mary weaver from nurse jackie won best supporting actress in a comedy series. here is her speech in its entirety. [cheers and applause] >> thank you so much. thanks so much. um, thank you so much. [ laughter ] um. i got to go. bye. [ laughter ] >> breft is brevity made quick exit i was about to cry. hard to do. i was scared and unexpected. i don't know how to feel yet until i see my therapist tomorrow. end quote. updating some of our top stories now. the white house says there was no meeting scheduled this week between the president and iran's new leader here in new york. the white house said it has not ruled out something more informal. kenyan security forces say they are in control of that shopping mall where terrorists killed more than 60 people this weekend. on this day 1944, f.d.r. took a stand against a republican attack on his dog. at the time, president roosevelt was delivering a campaign speech. f.d.r. accusation spent as much as $20 million to pick up his

and you can -- there are -- there is nielsen books kenwood supposedly catches about 85 percent of theket. people who pay for that service can have access to those numbers. but still one of those areas where it's difficult to figure out. but sales as well as bookstores and places like costco. >> book tv is celebrating its 15th year this fall. how has the literary publishing world changed in the last 15 years. >> it has been completely transformed. i mean, the last 15 years, it's like ancient history. i mean, everything is changed from a number of publishing houses. it was the big six and is just now become the big five. the launch look -- obviously anti-freeze the metabolism of kind of the internet as totally transformed not only where people are buying books but how they're reading them. the coverage obviously in the media, the print media has grown dramatically. the same time we have seen the rise of, i think, a really vibrant and exciting on-line community of readers whether on sites like good read your book blog or any of those on-line magazines that regularly are reviewed or the o

nielsen study, tv drives people to twitter.ilds on a similar deal with viacom during the video music awards. as twitter looks to ramp revenue ahead of the ipo, this deal shows how social networks trying to get advertisers on board who still believe that tv ads are still the best way to reach customers. >> dr. j., i wonder what the implications are, obviously not only for twitter and it's not public, so it almost doesn't matter but for facebook, if this is a significant statement that some of these networks are making, and how you trade this news? >> it absolutely is very significant. so kudos to julia for breaking it here, judge. but, yeah, it's huge because this is the second screen. we talk about it all the time. but the second screen, whether it's an nfl game or whether it's the emmys, people are watching and commenting on that second stream. to our last discussion with herb, it's also why i like comcast and time warner cable, the people that bring the pipes into your house because that's more and more how we're watching as

on july 1st we found out that info and ratings company nielsen would replace sprint nextel. shares finished up 2% in the next regular trading session but a month later we're down 1%. on june 3rd, we found out gm would replace heinz, shares jumped about a percent and a half the next day, down a percent a month later. some stocks have carried immediate gains through the next month. take animal science company zoetis. still up 2.5% a month later and then 21st century fox traded up half a percent on june 21st and still up about 12% even a month after that. so tyler, there are some hopes, but again, admission to the s&p 500 doesn't guarantee a success in terms of stock market performance. back over to you. >> thank you very much. >>> carl icahn on the "halftime report" on his decision to throw in the towel in the big fight over dell. highlights from the always outspoken billionaire, coming up next. phil lebeau come fly with me. >> if you want to find out who's doing business, see who is using their corporate jet and where they're flying to. we have the latest numbers on what indu

i'm obviously not configured in my usual nielsen box when i'm watching it on this. >> what we're doing is launching apps that enable people to watch our linear channels. they will also enable people to watch far more than just the linear channels. and we will monetize those apps primarily in three ways. first of all, we will get paid by the distributors because we want to watch a linear channel on a mobile device, you have to be a subscriber to a multichannel provider -- comcast, directv, et cetera. and since we're providing them with an added benefit to sell to their consumers, we're getting paid incremental money to enable them to enable their customers to get those apps. secondly, advertising. still nascent in terms of measurement. we're waiting for that to happen more, but it will come. and the third way is using customer information not only to provide them with contextual ads and raise knew there but to gain access to basically what they're interested in, their not only user information but their user desires and ultimately sell more product to them. >> and perhaps also hit them

phones and 55% of us watch regular tv at home with smartphone in hand but fully 53% of viewers a nielsenhered to use the online tie-ins that the networks offer on air. maybe they will start doing more when you get replays. nfl deal is part of twitter's amplify program which signed up a&e, weather channel and cbs. twitter has done other ports deals. college bowl games last year wees pen. and college basketball march hoops with turner and sponsors for the college hoop thing. the nfl is the big kahuna. they are consistently among the highest rated shows on television. espn has a deal with wirt. s&p out replace from saturday college football games but nfl forbids espn doing that from replace with "monday night football." the league will control the league. for nfl it amounts to a three heifer. they will have the cable network and nfl sunday night it promotes. the league will take a cut of twitter's ad sales for this new replay service. david? david: even holdouts just like myself just can't ignore twitter anymore. you got to give into it, folks. there is so much time you can spend avoiding i

they ended up having basically the same number of viewers according to nielsen that they normally didow at that hour. it was not a big blowout. oh, my gosh, this will be through the roof because there were so many people on twitter talking about it, but that is not what showed up the next day. what do you think? >> maybe this will become that effect. you know, when is good about all of this is that you are crowd sourcing reaction. again, what you just said, you can tell what will happen at a time because you can see what the zeitgeist is, you can see what people are talking about degrees and the program, whether you have more people watching the what may be deployed more engaged, jetting about it. melissa: wait. but they were all -- i mean, they always had bad programs. this was the signature, cheesy, you know, pseudo horror movies that have basically the same number for the premiere of a new, it's easy pseudo war movie that they do normally and will not know that any of those people, what they were talking about on line, they did not buy any of the products associated with the show.

recent survey by nielsen found 45% of the netflix subscribers watch the new original programing.xt hbo but the more original programming it tries to produce the more flops it will turn out. netflix might want to be careful out there, liz and dave. it e it gets expensive. david: i didn't know "breaking bad" was on netflix. >> from amc. liz: you think there were so many viewers last night because of "breaking bad"? it is such a huge show? >> there is certain sendoff in the hollywood and larger nation, sure. david: i have to watch it. dennis, thank you very much. liz: thank you, dennis. david: one of wall street's biggest names just tied the knot. you know the name. tell you the name right afterwards. you know who this is? no hidden fees. it's just that i'm worried about you know "hidden things." ok, why's that? well uhhh... hey daddy, what's your job? daddy's a uhh florist. are you really a florist? dad, why are there shovels in the trunk? there's no shovels in my trunk. i see shovels... you don't see no shovels. just am. well, it's true. at ally there are no hidden fees. not one.

they are growing greater into the channel than they are out of the channel if you use nielsen numbersat's for the company as a whole. sales growth, the two big gluten-free brands have been falling in the past two quarters quite substantially, especially versus december. inventory at the same time is growing. what is interesting, the company is expanding. gluten-free is going main stream into conventional areas t.cfo of the company is christine suko. she is talking. dismisses all of these, has good explanations, i'll tell you, the gluten-free trend, even though it's currently a good area. >> i don't know is trnd really the right word? using words like sustainable. is that right? there is a sizable segment of the population that suffers from silliac. >> knoll sizable. 1%. my daughter is one of them. >> 1% is still a decent size market for a specific company's business. unless they find a cure, those people won't stop buying those products. >> the market for that, the end market for that is relatively small, though. it's not what you would put such growth into it. let me tell you, you ha

nielsen recently studied second screen viewing.ience ever bothered to make use of those on screen extras the networks work so hard on this is twitter's sole purview till now. facebook seems determined to make sure it doesn't stay that way. guys? >> not hurting the stock today, dennis. thank you very much. >> thanks, dennis. fashion designer versace's mansion was fit for a king but how about for a real estate mogul? we have the auction battle for versace's estate that may surprise you. david: it is the most important federal reserve decision in years. i know you hear that every couple months this is the real thing. we'll tell you specifically what it look out for in the fed policymaker announcement. how it plans to launch the taper tomorrow as soon as we come back. ♪ [ woman ] if you have the audacity to believe your financial advisor should focus on your long-term goals, not their short-term agenda. [ woman ] if you have the nerve to believe that cookie cutters should be for cookies, not your investment strategy. if you believe in

and you can, there are, there's nielsen book scan which supposedly captures about 85% of the market. so people who pay for that service can have access to those numbers. but, you know, it's still one of those areas where it's difficult to figuring out exactly what's selling because books are sold in so many different ways not only online, but at conferences and in bulk sales as well as in bookstores and places like costco. >> host: booktv is celebrating its 15th year this fall. how has the literary publishing world changed in the last 15 years? >> guest: oh, it's been completely transformed. i mean, when i finish the last 15 years it's like ancient history. i mean, everything has changed from the number of publishing houses. it was the big six, it's just now become the big five. the launch, obviously, of e-readers, of tablets of all kinds, of internet has totally transformed not only where people are buying their books, but how they're reading them. the coverage, obviously, in the media and print media has gone dramatically down. at the same time, we've seen the rides of, i think, a

and there is the nielsen bookscan which captures 85% of the market. people who pay for that service can have access to those numbers but you know it's still one of those areas where it's difficult to figure out exactly what is selling because books are sold in so many different ways not only on line but at conferences and in book sales as well as in stores. >> host: booktv is celebrating its 15th year this fall. how has the literary publishing world changed in the last 15 years? >> guest: it's been completely transformed. in the last 15 years it's like ancient history. everything has changed from the number of publishing houses. it was the big six and now it has just become the big five. the launch of tablets of all kinds and the internet has totally transformed not only where people are buying their books but how they are reading them. the coverage obviously in the media and the print media has gone dramatically did down. at the same time a vibrant and exciting on line community of readers whether it's on sites like good reads or any of the on line m

the nielsen providers of broadcast, cable and satellite programs. over the years nielsen has innovate technologies allowing us to expand measurement services to include computers, tablets and smartphones. through these technologies and our panelists, nielsen has the capability to measure consumer habits, and how consumers utilize social media. our audience measurement reports are relied on by a range of public and private sector stakeholders to facilitate business transactions engaged consumer trends. nelson's dna varies by the federal government to define market and satellite television retransmissions statues. most discussions of stela began with a conversation that will be the focus of my testimony today. the designated market areas is a collection of counties, which share predominant spewing to broadcast station's license to operate within a given standard metropolitan statistical area as defined by the omb. her dominance or dominance is to find to indicate that for a particular county, homes may be of broadcast stations licensed to operate from

the nielsen ratings service next fall will begin tracking viewing on smart phones and we spend on averaged half an hour watching online, big question could arise, will they next charge advertisers extra for small screen viewers? two superstar journals that the wall street journal's all things the web site have left, the founders, walt mossburg, attack columnist god, and going out on their own. cheryl: he loves that he is the text guide. dennis: talked of the nasdaq, cybersecurity firm doubling in price after its ideal. we will talk with the ceo and founder. cheryl: and they are back, to duke it out. oliver porche and jim frischling, the rocketing into the championship round. who will be saying goodbye? next. ♪ [ male announcer ] now, taking care of things at home is just a tap away. ♪ introducing at&t digital life... ♪ ...personalized home security and automation... [ lock clicks ] ...that lets you loser to home. that's so cool. [ male announcer ] get $100 in instant savings when you order digital life smart security. limited availability in select markets. ♪ cheryl: cheryl casone with yo

monday night's episode, one of the last episode in the five year run, drew 6.4 million viewers nielsenbugging me, that $800 million fine expected jpmorgan chase, the government assault on jpmorgan going too far. your last chance to sweep me your answer. we will read some of them coming up. cheryl: time for your west coast minute, southern california edison has agreed to the $120 million to the federal government to settle a lawsuit against the company after a 2007 wildfire burned 1,050 acres of sequoia national forest. when the government alleged the utility was negligent operationally in a fire it is and never admitted wrongdoing. navigation co. containers filled 1400 tons of molasses in the honolulu harbor, had to patrol damages and cleanup costs related to the september 9th accident. officials have collected 25,000 dead fish and other animals in the area. the environmental disaster will take weeks to clean up. britney spears is on her way to vegas. reported $30 million deal between britney spears and plan that hollywood will have her performing in sin city over a two year time frame

and with nearly 600,000 digital downloads the week it was released, nielsen rates it the highest digitalgood morning america" debut. before she comes out and chats with us, let's take a look at how she's accomplished a teenage dream and a whole lot more. ♪ >> reporter: she's the california girl who makes unforgettable anthems. ♪ baby, you're a firework >> reporter: with three albums and eight number one singles, katy perry is simply a force to be reckoned with. ♪ this is the part of me that you're never gonna ever ♪ ♪ take away from me >> reporter: tackling the charts and the box office. >> see you later, smurfagators. >> reporter: loaning her voice to "the smurfs" movie. >> i'm smurfette. >> reporter: taking her fans on her concert tour. >> thank you so much for believing in my weirdness. ♪ teenage dream >> reporter: even making chart history. becoming the first woman to have six number one hits on one album alone. ♪ i've got the eye of the tiger ♪ >> reporter: and now, she has her eye on even higher sights. her latest single, "roar," has already gone platinum. and it's topping billboar

we'll talk to rick nielsen, the principal of union high school in union, utah.e son is on the football team. we heard the son got the jersey back. principal, good to have you here today. >> thank you, jenna. good to be with you. jenna: you heard, from the coach and couple other administrators told you this was his plan what did you think of the principal, what did you think of the father? >> of course as administration we want to support our teachers and do everything we can to fulfill the vision and mission of our school. we thought it was right along the lines of what we're trying to do. we support our coaches. said, you know what? i think the coaches were worried they would have calls and it would be kind of a negative thing and we, let them know that absolutely we appreciate, have in them in what they're doing and would support them 100%. as a father, the same thing. we're trying to instill these, you know, values in our children and so i just thought, wow, this is great. you heard about village raising your children. it certainly is here. jenna: what did yo

back on july 1st we found out that info and ratings company nielsen was going to replace sprint nextel down a percent a month later. same thing happened with general motors on june 3rd we found it would replace heinz. shares went up but down about a percent a month later. a couple of names carried over gains through the next month, animal sciences company zoetis, gained and still up 2.5%. and 21st century fox traded up half a percent on june 21st and we're still up 12% a month later. lots of factors affect the move but short-term rises on stock, index inclusions don't always last. certainly something to pay attention to, carl. >> those are good numbers. facebook is still the biggest company that's not in the s&p. everybody wants to know when or if they'll get at it. >> talk about a stable supply of buyers. if you're an index maybe you have to buy the facebook shares if they get included. >>> new phones, new colors, maybe something else? the rumors are flying ahead of a major press event in cupertino. we'll tell you what to expect from the tech join the in just a moment. riter. [ man ]

bruce tognazzini is a principal with the nielsen group, employee 66 at both apple and webmd. thoughts on the ios as you've seen it so far. >> well, it's a mixed bag. there's some really powerful improvements, and yet it's going to be very difficult for people over about 45 to be able to use it, because the fonts are so thin and it makes it difficult for older people to use it. even if they go into the area for people with disabilities and start turning on systems there, it helps minimally. >> yeah. >> however, for the rest of the people, it will be wonderful. >> yeah. it's so funny you mentioned that. i tweeted the other day, i said, i love the look. but god help you if you don't have the eyesight of a fighter pilot. johnny ive profiled on the cover of "usa today" this morning. did he make changes that you think steve jobs would not have liked? >> it's beautiful. and steve always had a tremendous interest in selling products, even more so than making them usable. but steve was also getting to the age where he would have found it difficult or impossible to see what was on the

and we are a member of the aba and sports drinks by definition in the industry are companies like nielsen etc are defined as electrolytes beverages, hydrating and that isn't appropriate for our positioning. >> ms. weiner? >> as with monster, rock star who joined aba after these rules were in place and there are only four companies that agree to these rules. and i would like to point out there is no fda or regulatory extinction between energy drinks and sports drinks. that is a business term and industry term. that's not an accepted food and drug administration term. all the rocks or drinks are labeled with a caffeine content and there is no attempt to promote them as other than caffeine beverages, period. >> speaking from our perspective and the members of the american beverage association and these are voluntary guidelines. mr. sacks doesn't feel bound by the voluntary guidelines. that is helpful for us to understand because obviously if guidelines are voluntary but then individuals can make a decision not to abide by those guidelines, then it really does underline that we are voluntary

most discussions of stella and its predecessors begin with a conversation about nielsen's dna. the designated market area is a collection of counties which share a predominance of viewing to broadcast stations licensed to operate within a given standard metropolitan statistical area, as defined by the omb. predominance or dominance of viewing is defined to indicate that for a particular county, homes may view broadcast stations licensed to operate from different but generally nearby metro areas. the dma with the predominant viewing is that metro area whose broadcast stations have the highest share of audience for that county. we start with new york and los angeles and continue on through the 201 dna markets. existing dna regions are testified -- tested to verify that the dominant share of viewing from each county continues to be from broadcast stations licensed to operate from within that same home metro. all assignments are based on share of household tuning between 6:00 a.m. and 2:00 a.m. sunday through saturday -- tuesday through saturday. there are rules that nielsen exerci