what about for nielsen? we supposed to think for your business what this does, financially, for example, what it could mean? >> we have been the standard come if you like the currency for the treating a tv advertising, for about 50 years. we are the basis on which the buyers and sellers of tv advertising trade, determine the price and commit, if you like. basically, what we are turned to do is extend that into the digital environment. but also invideo, audio and text and be able to bring together traditional media and digital media. so we'll see if facebook can get tv and dollars. do you think they will? >> facebook is so well-positioned to get digital dollars. when marketers are putting ads to work on television, they kind of have a pretty good idea of what they are targeting. during "american idol," you know what that is. facebook is a different experience. i think there is a a lot of comments about advertising dollars coming facebook's way. >> a story came out saying that the number of tv viewers or cable

jill nielsen. it makes me happy because the first time i ran into them at city college courses and i know these licensed social workers, they are really great and listen to us because in the hotel scene, i know that there is a lot of people who like the gentleman say exploit, even myself, i'm a person, i have a disability because i'm positive. but i know that i try to go everyday and have a better life. when you get home there is so many people in the building asking for money and they won't go to groups. often for 10 years i have been there 12 years at the ambassador hotel and i have asked the property manager to tell people not to ask for money or food on the weekend when they can get that from the case manager. if they see it that will cut down some of them from abuse deal and harassment and neglect. i'm a person who likes to cook and share food in our building. roontly what's going on in the building is we have been having people who have moved in in the last few years who hit us and abuse us.

nielsen? go ahead. >> thank you ms. nielsen for your very interesting topic. you mentioned that aps will knock on doors, so these are doors of families, i assume. i guess my question is, does aps also knock on doors of day programs or programs out there for those with special needs? >> do we visit clients at their day programs? we will if we need to connect with a client and certainly we do work closely with the golden gate regional center and so very often especially our clients that when there is abuse by others, some type of situation, it could be very advantages to visit a client at their program because it's a more neutral environment, a safer place to talk about what might be happening at home. but there are the omnibus man office is the licensed board and cares and licensed nursing homes. we work closely with the omnibus man office. they will be the lead agencies and we'll provide support as needed. does that answer your question? >> yes. thank you. >> any other questions from councilmembers? i have one. this is a painful subject to think about. you tal

my name is jill nielsen.

presentation by jill nielsen, adult protective services program director. public comment is welcome. break. item 7. information item. san francisco public library, safe and welcoming for all. background of the sf public library department of public health partnership and the nationally recognized model of the an embedded social worker and health and safety associates to reach out the people in need while at the library. presentation by karen straws, chief of the main library. >> public comment is welcome. item 8: information item. lava mae. delivering dignity one shower at a time. a pilot project using retired muni buses to provide mobile showers for san francisco's homeless population. item 9. information item. the mid-market community ambassadors program. the community ambassadors program provides a safety presence along the mid-mashlth corridor, while also providing again assistance and street outreach on services and programs to residents. item 10: information item. tap care. a private pay personal care assistant exchange. a project of the ihss consorti

of whom are minorities because nielsen think that they are spending a kettle think this society could answer the question which you have technical definitions having to do with loan applications and racial minorities. we could think a little bigger where to draw the line but with the digital world it seems to concede anything in the whole world but you could be tracked into the hall of mirrors the uc is what they thank you are or the price that you should have. >> host: you give the example of the people in the last election visiting mitt romney web site only getting what the ads or obama ads from his website literally of cookie was placed in your computer auctioned off a realtime to wait company veterans the right to sell you the ads for ever in and the results is a filter bubble where the ads that you see or the news that you consumed with the entire reality is to find by whose a websites think they are. >> with the last election in incredible example if you went to google to type in obama. then in the middle that was obama plus. when we get this same for romney. i tested this acros

my intrusion nielsen will deal with the hot deal with it. i'm gonna chew anything lately trish and i think it will push it. and yet i cannot say the lines from the heat yields two huge bill failed to get go. gallagher home suffice it to whom we can help. the more you what that hits the nail in the hall till the oreos on top and pop he introduces you to come we did this recently when the ice. generally though the ear the eye. we did notes this was not what you really want it aunt sybil i said you must destroy the trunk what she does here in southwest china. you read this will bring calm and truck traffic with the accompanying noise and pollution. that's the price of progress. we should keep at least one piece of land on this planet. here are a snake that created it. we should prevent it from becoming too commercialized. lately i'm expecting too much. do you through. governor designate the approach to the plan commission for law including the fast economic development tourists for explorers to visit me. the legend of it and the home of the str

you were put in one category but nielsen or someone that you a high-tech spinner some rain.nd then there are the others who are the blue-collar blues, many minorities charged different prices because of who nielsen takes a art. should that be illegal? >> that is to question the need to confront. i don't think society has ever had to answer the question. we have technical credit and loan applications and racial minorities. we need to think a little bigger about where else we want to draw those lines because the thing about our digital world is although it seems like when you go on the internet you can see anything of the whole world, it's also true you can be tracked and what i call a halt with yours, where all you see is what other websites think you are and think you want to see and think the price you should have. >> talk more about this hall of mirrors. it is so powerfully the example of people in the last election who visited me at romney's website only getting wrong as some people visit the obama website and describe how bitterly you visit the romney website in a cookie

my name is jill nielsen. i am the program director of adult protective services. we have a program that is housed within the department of aging and adult services. we are a part of the human services agency. thank you very much councilmembers for the invitation. my understanding is that adult protective services has not addressed the council in some time, although other dos programs have been here. so i was planning on doing a brief overview of adult protective services just to make sure we had a foundation of what the program our framework of basic services are before i delve into the self neglect piece. i know you have questions, please interrupt me and ask questions. i want to be able to provide you with real targeted information. before i start i want to make sure that the council and the public was aware that the homeless population in san francisco is not the target population for adult protective services per say. that is not to say that we do not provide services to homeless individuals, but it is by far the rare exception. i will get into that. what i'm

with the full support of jewish and non jewish memorial was erected on the same site were sent to nielsen co that stood until the moment in nineteen thirty eight when the nazis private memorial sits on my books banned street. open garden with beautiful grass and events for people to cross off everything. next to the memorial was too small because the statute. went to my books and cookbooks night before the anti semitic attacks. a cd out and get my vote. in nineteen eighty nine when the berlin wall collapsed. thousands of jewish immigrants migrated to gemini from the former soviet union. today around two hundred and twenty thousand lived in germany. and they are hunted communities daniel synagogues throughout the country. this is what surgeries for two shows for an entire book. gemini. eye lou continue to be cheated nations human rights council during inter city has to read about completing eighteen of the special repertory is my one month after batting and five intense reading resolutions for the resolutions focused on the treatment of palestinians by israelis. anti defamation league has

nielsen was appointed by strong buying by with these investors who bought in ten chance of love two point five tb and dylan has so far this month. back at the games on optimism about the comedy in the domestic economy tipped to be going out the militants based in decades. monday small crimes investigator has not sought to ban once a month is not meet the country's largest fundamentalist bought the book hunting atrocities during the nineteen seventy one they should boil and cook the most wrenching to see you tuesday demanded a ban on the dumont in on tuesday she will be tested in a season the queue for somebody to the indian national attention in what i see ppl and tuesday it was a good monday to ban insisted that the associates of the thomas body including the two students being the east on the top issue to some people. there's no complaining. but did when he shot seventy and in two months old his tv set up. to begin on getting the new cd shin pain in the pool today to mark and its associate organizations committed genocide in and of all kinds getting the division one of the non con team

capital and to give them pride texas and ctv dance scenes the common building embraced the russian flag nielsen made the governor appointed going key as we can to resign and the ninety s and cool people skills and the money claims defence minister has reportedly ordered the mini tree to design a plan to pacify the rest is sad. a number of russian gymnast. i think you trying to come and i sent it to practice being denied access to the country and it's not just report the states recently become tricky for russian citizens in general to get into the country faced at the tt the head of ukraine's below to say this as either three thousand people have not been prevented from entering the country from russian terry tree in recent decades but officials say the presence of christ people he's a monty. sophie plays government in kiev says western nations are ready to combine the fifteen billion euro isn't it kind to help save the economy and then spending the cash gravitate towards radical nationalistic ideals. the enemy radical brussels and washington state is russia's role in crime this led to the state

nielsen go back a long way but let's take a look at some of the most recent ones. almost fifteen years ago nato began bombing of what was and now the federal republic of you slide the hundreds of civilians died as result us drone campaign in yemen and pakistan has been ongoing for decades despite those countries repeatedly calling for the strikes and the converse or anti program has claimed found an alliance of civilian lives and begin to count the two thousand and three the united states invaded iraq claiming the country possessed weapons of mass destruction that was of course never proved and down. there was an and intervention in media an operation which ended in arranging change with former leader of the kiddos be lynched by mom to the satisfaction of and secondly state or a clinton and that leaves critics like political analyst dave christy was only one word to describe washington's recent statements. this is parker's to the united states under the responsibility to protect doctrine. the so called humanitarian interventions of others within the obama administr

change the rules to nielsen also takes a look at how one man's life has changed. my gums of the oppressors story she's still enjoys these days spending time with his dog louisa is about me. i want my jog every morning even if that helps me more than anything. i don't have to think about anything with you right. don't try is not due to all munched on how life used to be a his hometown the map. his family from their form one fine country two years. they are particularly proud of this and it's a one crying is for its high quality tea. sang till didn't worry about it one thing. his house and fields where about three kilometers from the sheen and itt. he was concerned that any student can occur at some plants. particularly that it can be hit by tsunami. his worst fears century. here in the interest of repeat discussions he had to be the staff terms of nuclear plants. i'm up to the uni all i had asked the plant's operator impeached over the decades. to protect the planet gets the tsunami the legal team. they just laugh and she said. that kind of accidents. i would never

when we think about highly influential conversations that , nielsen found that recommendations from peopleand consumer opinions posted online where the two most influential factors when it came to consumers taking action about actually buying products when using services. >> i was thinking about this this morning. what occurred to me was that for two-- ferrari is in different businesses. high-end sports cars. they are also in the business of merchandising. most people can buy some for ari -- ferrari merchandising. is ferrari different than nestlÉ? they make a lot of money off selling sports cars which very few people can buy. is it different to the test for this company? -- for this company? atthere are differences, but the end of the day they have people who love their products. it is the desire to own one and whether or not they can afford to buy one. >> it makes people that have one feel cool because everyone else wants to drive one. >> it forces the exclusivity thing. whereas if you take an example nutella, a tele-, -- woman said she would like to see world nutella day become -- >> eve

classification that you were a high-tech spender than the others for the minorities because of whom nielsen thinks they are. >> they have never had to a answer that question so they have different definitions having to do with racial minorities we have to think where else we want to draw this line. but with a digital world even though when you go onto the internet than to be trapped in a hall of mirrors. to think what you want to see and the price that you should have. >> host: you give so powerful the example people that visited mitt romney is website only getting up from the ad and the obama web site on the obama ads and you visit once a and a cookie is auctioned off in realtime to a company that earns the right to send you these advertisements for ever then we live in the filter bubbles that an ad that you see or the news that you consume or the entire reality is defined by who the websites thinks they are. >> with the last election with a filter above all if you wind and tide did obama -- would put in obama, then there would be obama plus. when you do that for mayor romney then subseque

and the nielsen company says social media was a big factor which brings us to jimmy kimmle. right before the show started the late night host chose to secure the home viewer for being mean to celebrities. let's watch fans of watching. >> the problem is people at home -- excuse me for one second. what is wrong with you? all right. which one of you tweeted give jennifer lawrence an oscar for least supportive bra, hash tag fire your stylist? >> i did. >> you did? okay. show your hands to the cam. there you go. what a is that on your fingers? >> cheesy puffs. >> you have orange fingers and wearing a pink juicey jump suit. hello, is this the real housewives of 7-eleven? >> people who watch the oscars are fat and grotesque and not skinny like jimmy kimmle who was once fat and tbroa tesk. dash grotesque. reaction was positive and ellen took a dig at liza minelli. >> the real captain philips is here tonight and the riel -- and the real filamina and one of the best liza minute nelly -- liza minute nelly impersonators in my life. good job, sir. >> finally jennifer lawrence tripped on

from a messaging point of view this is a problem according knew kneel sen nielsen rating. >> google givingth look at the history of silicon valley. the cultural institute made three exhibits from history san jose museum available on line including in the exhibit, pictures of china town and the civic auditorium. google cultural institute based in paris works with nearly 400 museums to exhibit pieces of art and history on line. >> you can see it all an line. checking in with anthony and a look at the forecast. >> good morning, we're looking at the skies clearing. we saw a decent amount of rainfall. that's continuing to push eventually into southern california. for us skies will clear up. we're mostly sunny look as we head toward the afternoon. 60 degrees in san francisco. and the south bay mid-60s. we're entering into a little bit of a warming period. 70s return. take advantage of the weekend. more rain arrives into sunday night. >> good morning w. rains that we had we still have slicker roadways. the possibility of slick offramps as well so. far we're looking at a smoother drive northbound.

but the nielsen data from four weeks through march 15th, showed they cut prices aggressively.nd it wasn't enough -- volume increased. but not as much as the price cut. even if it did work, that's not a good business model, right? you don't want to say my plan is to continue to weaken my brand by discounting it to death, right? in the short-term, they might win market share. but i don't think that's -- they don't think that's a long-term solution. this was a seasonal thing. >> is there another category on the horizon? we've gone through the water phase, the energy drink phase? is there another category that says coke is going to get into that space? >> it's up to them to come up with something like that. the real answer is not playing with pricing. it's to offer something for consumers they believe is good for them. you would think if anyone could do that, it's coke, right? they have who knows how much market -- r&d resources dedicated to this, right? >> push further into the energy drink space, too? >> they're working on that, yeah. they've -- but you know, there's monster's a

only time and nielsen will tell. conan o'brien who had an unsuccessful run on "the tonight show" that ended in 2010, that and hea late night show has an extra gig. he will host the mtv movie awards. mtv brings in a much younger audience than the tonight show, something nbc executives are bound to notice. minutes past the hour. equity futures are flat. payrolls report, 139 thousand jobs created, a little lower than what economists estimated. we are on the markets in 30 minutes. coming up, andreessen horowitz cofounder ben horowitz on the essential of doing the dirty work to build up a successful startup. the deal between dish and disney that could have the cable guys looking over their shoulders, including netflix. ♪ >> 30 minutes to the opening bell -- this is "in the loop" with betty liu. the countdown begins right now. >> welcome back. you are "in the loop." here is a we are working on. futures indicate stocks are little changed at the open. companies added fewer employees than expected last month. bad weather coul

it's not seeking a product that fin nielsen uses extensively but apparently he doesn't know anything about. what is it used for what happens if you don't. i don't know what it is i just know i have to put it in. why is this mysterious chemicals used and does it pose a threat to consumers. this is the story of one of the best kept secrets of the food processing industry. at first glance a toxic ian has no place in a food factory. the product was registered in one nine hundred fifty nine by monsanto the giant u.s. chemical company in the category of pesticides. it was used to treat rubber but also fruits and vegetables. its use is strictly regulated and limited. what is it doing in fish feed. the answer can be found in switzerland in geneva in this anti-fraud laboratory. two years ago patrick edgar and d.d. or telly were surprised to find a tux again in the flesh of farmed fish in extremely high levels. well above the fifty micrograms per kilogram permitted in foodstuffs. a reference value is fifty so we're looking at this level. and will see that in our fish the measurements are ten t