you get ratings from nielsen. who is essentially watching the show from 9:00 to 9:45. compared to such an aggregate data now you have netflix which knows exactly who watches what. then he can even promote that content appropriately. had sixf cards" different trailers, which they could use to promote or utilize this sort of thing. let me highlight this part of house of cards. you like these things, so let me highlight that in "house of cards." you can see having access to the detailed user information and having the skills and willingness to use the data, you would think that would give them an advantage and you can see where things are now going. peter: wouldn't it comcast or a cox have data through set-top boxes, knowing if someone is watching c-span or a football game or renting a certain series? rahul: some of it is possible. nbc or for cbs, i think that would be hard to get. they would know my show was watched by 18-30-year-old during prime time, but most of the television industry has sort of been driven by the standardized ratings like nielsen for example, which

nielsen plans to file legislation next month to overturn the existing law. >>> pennsylvania is not the only state that's not following the federal rules. kentucky, maine, minnesota, missouri, montana, oklahoma, south carolina and washington state are also not in compliance. >>> in our region, delaware is in compliance. new jersey has an extension that allows federal agencies to accept driver's licenses from the garden state until october of next year. >>> also in the new year, philadelphia will crack down on tobacco sales to minors. beginning january 1st a new list of regulations goes into effect for retailers. among the new rules, the number of tobacco permits will be limited. tobacco-free zones will be established with new -- no new permits within 500 feet of any school and any retailer with three under age tobacco violations in a two-year period will have their permit suspended for a year. >>> in the lehigh valley, allentown's new budget will end a bitter fight between the mayor and the city council. the spending plan boosts a wage tax to 1.9% that gives the stanley c city council m

but is still a far slower decline than nielsen is reporting.e'll get official numbers from disney in february. melissa. >> thank you. let's bring in anthony, he covers disney, the trading arm. despite the stock's 14% drop in the past year, he's still got a buy rating. $110 price target. great to have you with us. is this a case where it is simply if you believe nielsen, the picture is terrible. if you think nielsen's numbers are faulty, when the disney picture doesn't look as bad? today, for instance, disney stock is moving fractionally. and nelson is down by 2%. >> as it pertains to their measurement of how many subscribers there are, it's a sampled measurement, not the actual number of subscribers. and importantly for me, it doesn't include new digital video bundles, so what are those? sling tv. play station view. directv now, which is a very aggressively priced and aggressively marketed product and espn is in all of these quote unquote skinny bundle, so when you look at the nielsen number, it's important to note it's just really kind of a ca

it's also a far slower decline than nielsen is estimating in these numbers.e'll get official numbers from disney when they report their next earnings in february. melissa? >> all right, thank you, julia boorstin. steve grasso, are you worried about the espn declines? >> i am. but it seems like it's such a known intent right now that the stock is sort of meandering between 90 bucks and $100. the 50, the 100, and the 200 average are clustered there. it has to break down or buy out. i like the idea of buying it at the $90 support and looking for higher prices. once it breaks through par which is $100, you'll see better things for them. >> what concerns me about disney in general is it can't get to 100. down at 90, i like that support there. but now we have this whole thing. we know what's going on in this media space, right? it can't get through 100, that concerns me a bit. i guess i would go with grasso and say range trade this thing. >> i still want to own value in the sector. for me, that's cbs and viacom. there's so much uncertainty, why would you expect som

they dominated the list of the top cap according to nielsen -- app according to nielsen.as number one with more than 146 million average unit users. not to be outdone, the company known as the world's most thelar search engine grabs fifth spot on the list. gmail also made it into the top 10. coming up, we focus on the great moves of 2016 looking at rockets. the hits and misses. that is next. this is bloomberg. ♪ ♪ caroline: 2016 was the year of populist movements from brexit to the trump election, but perhaps ironically the world's wealthiest seemed to benefit from the benefit against globalization, adding $260 billion to their coffers. if you break it down by industry, technology fortunes for the best -- second-best performing in the ranks. despite worries that a trump presidency might introduce policies that could hurt their companies. warren buffett holds the top spot, getting the most over the year, while microsoft founder bill gates and jeff bezos are in the top five. to get a picture of the billionaires index, go to rich go. 2016 was also a year of dramatic progress

andd: thanks, now, to elisa eric nielsen, who has been with us for quite a while.up, more on the policy decision. and we are 30 minutes away from mario draghi's ecb news conference. this is -- ♪ . alix: welcome to "bloomberg daybreak." markets on the mode. the ecb comic down with rate decisions. buying 80 billion euros and tapering through the end of december. -- the ecb coming down with a rate decisions. say your role, fafsa leading story, jumping to the highs. euro, the leading story, jumping to highs. 10 year of italian bonds are up. a huge selloff in the european bond market. crude holding on. david: all you need to know. draw the's -- mario draghis at aion and extends but lower level. you will hear from mario draghi at 8:30 a.m. eastern time. running out of time. italian banks third-largest lender, asking that the ecb for more time to recapitalize. the board is said to me today and may talk about the future, according to people familiar with the matter. putin, the decision-maker. they are selling rosneft to glencore. the russian president called it one of the

. >> i think we're now going to be concerned with his approval ratings and his nielsen ratings. >> we know he's always been more concerned with the second. >> some have raised a complication with -- the show is an nbc show. >> it's weird that the president is going to be concerned at least with part of his brain concerned with how "celebrity apprentice" is doing. >> is that a problem? >> who knows. it not going to be like prior administrations, like any of them, i think, and you can see the potential pitfalls and potential problems and distractions and looniness that could -- obviously we'll have to wait and see. maybe it's not going to be a big deal but it's weird. >> interesting speech tonight, nicole. interesting promises to the crowd, as i said, starting with american goods made by americans. that could be a tough one to deliver on. the campaign commercial reminds us it was david letterman who had donald trump's merchandise on the show, shirts, ties, what have you, all of them from overseas. >> and ivanka trump has a fashion line, many of her products also made overseas. this is w

(nat- debate) más de 84-millones de televidentes, según nielsen, atrajo el primero.cciones) . y paso todo lconts nacionales predijeron... perdió la elección presidenciahillary trump el candidato sin experiencia política. poco después. (nat 11/11) pólvora y petardos retumbaron en las calles de portland en protesta contra el presidente electo. (nat) y otras manifestaciones, pacific, sucedieron a lo largo y ancho del país. s/ juliana monsalve, @juliana monsalve termina diciembre con dudas. luego de serias acusaciones de que rusia interfirió en la elección presidencial del país por medio de ataques cibernéticos. lorena --la polica italiana mat a balazos al sospechoso del ataque la semana pasada en el mercado navideÑo en berln... lorena / take vo --los echos ocurrieron la madrugada de este viernes a las afueras de miln, cuando oficiales de polica paran asospy este sin mediar palabra dispar a uno de los agentes... --se sospecha que el tunecino, anis amri de 24 aÑos de edad, viaj a italia desde francia... cesar / take vo --y seguimos en italia, porque despus del ataque de b

. >>> facebook is still the most popular smartphone app according to nielsen.he social media giant has 146 million unique users, that's up 14% over last year. facebook messenger comes in second and third place goes to google's youtube with nearly 114 million users. >>> up next, we're "on the money." healthy food delivered to your door, the model for an online organic food delivery startup. will it make healthy food more affordable? >>> and later, get your finances in shape for the new year, the resolutions you should make and how to achieve them. >>> and now a look at how the stock market ended the week. >>> when you head to the grocery store, if you want products without pesticides, it can be expensive to choose organic, but a new startup thrive market was built as an online combination, maybe picture whole foods and costco matched together, selling healthy food at warehouse club prices. nick green is thrive market's co-founder and co-ceo. nick, great to talk to you today. >> thanks for having me. >> so give me the idea behind an online organic grocery big box

nielsen entertainment david bacala -- >> like dracula. >> exactly. >> a look at the nielsen year endus the highlights. >> the good news is it's been a good time for the music business. as sales continue to go on a decline where they've been going for the last couple of years. you're seeing album sales decline. >> yoin the modern age by getting on apple music. >> you think you're going to try that? >> i have every song ever wanted at my fingertips. >> that's the beauty of it. unless you're in the bowels of the subway -- >> so money in spotify or pandora for the artists? >> the artist contracts are a different story. the music industry is doing well. you've seen the news as much as i have. the people that come out that say, hey, this isn't working for me. taylor swift made a very public statement and then came out and launched when apple music came around. there are some things that work for the artist and probably some things that are challenges. >> is tidal working well for anybody? >> probably for their owners. i hope that's the case. tid tidal's really -- it's a premium service. th

arts fan base is comprised of millennial's event created 14 billion social media impressions which nielsen now tracks. the winner at the top of the fight card made $40 million. that doesn't match what a top boxing give it's no doubt ready for prime time and certainly no doubt that it's an economic driver. in our previous sports hearing we have grappled with safety and implications of safety rules on youth sports. the safety of mma fighters is of importance and this will figure into our broad discussion of how the industry works and how it is regulated at the state level. the politics run, backs parts are tough. to some degree fighters assume risks. all 50 states have legalized mixed martial arts and regulated to some degree. state athletic commissions have rules that prohibit certain maneuvers in the ring, require certain equipment and provide for athlete drug testing. some are stricter than others depending on how popular the state is as a venue for mixed martial arts. as with boxing, fighters must generally obtain a license to fight. states and major promotions required physicians to be

. >> reporter: he was nielsen's passion.e posted this picture just days before leaving for the final. let's go. this kind of loss unimaginable. all of the waiting is just agony for the families, but this is part of the process and it has to be done. every single one of the 71 bodies has to be prepared for repatriation and burial, and because it is happening three days after the crash it is going to take longer, between four and nine hours per body. before being sent to funeral homes the bodies were identified. with no explosion or fire on impact, doctors say it wasn't complicated. they were able to match up their fingerprints to a database. the team doctor flew in from brazil to help. i never in my life imagined going through this, he says. i've been a doctor for 27 years and i never imagined a situation like this. making it so hard to watch the final images of the scrappy team. a bow livean network shot what may be the last video of them right before la mia flight 2933 took off. only six people survived. the others, their b

facebook has taken the top spot as this year's most popular smartphone app in its annual rankings, nielsen says the app had over 146 million unique users each month, representing a 14% jump from a year ago. facebook messenger was the second most popular followed by youtube. >>> africa's cheetahs appear to be racing toward extinction. a new study of the big cats' population found just over 7,000 live in the wild, so scientists are now asking that the species be placed on the ep dangered list to help slow further declines. >>> a fight is brewing in north dakota over which town is the geographic center of north america. the slogan and trademark were owned by the town of rugby for decades until it allowed the registration to lapse. that's when neighboring robinson acquired it. rugby officials say they are pursuing legal options to get that title back. >>> and what would a times square ball drop be without confet confetti? officials in charge of new york's famous festivities did a test run this morning to ensure things go smoothly on new year's eve. nothing goes to chance for new year's eve. th

so pbs never published -- showed heir ratings but they would hire nielsen to do numbers for. the, and then send the numbers out to their producers running the program, and he was doing okay. which means on the low end the highest numbers for a pbs were "sesame street," they wereor pbs really -- they had upstairs and downstairs and masterpiece theater and british imports that were popular, and to buckley's chagrin, monte python's flying circus did very well on pbs. much better than firing line.ll and pbs was thrilled because they had no young viewers except the toddler set from "sesame street," and they were getting young male viewers watching monte python, and buck lee is, what is monte python? beneath him to consider that this was a good tv show. and i actually say in the become he must have been so chagrined with market thatch at the pair diparody's the -- she said something like the little party is dead, dead liberal party, making fun of the dead parrot skit. he was like, what is she doing? so he got along of pbs and thenn when the reagan administration defunded pbs, and n

fan base is comprised of millennials, the event created 14 billion social media impressions, which nielsen now tracks. the winner at the top of the $40 million.de but does not match what it taught boxing fight brings, but there is no longer a doubt that mixed martial arts is ready for prime time and there is no doubt it is an economic driver. in our previous hearings we have grappled primarily with athlete safety and implications of safety rules on youth sports. the safety of mma fighters is of importance and this will figure into our broad discussion of how the industry works and how it is regulated at the state level. the politics around combat sports are tough. to some degree, fighters assume risks. legalizedtes have next martial arts. state athletic commissions have generally propagated rules that prohibit certain maneuvers in the ring, require certain equipment, and provide for athlete drug testing. some states are stricter than others, depending upon a state's resources, how popular this day is as a venue for mixed martial arts. as with boxing, fighters must generally obtain a licens

other public appearances on cbs so cbs nevers published or showed their ratings but they would hire nielseno do numbers for them and since then the numbers outut to their producers. he was doing you no okay which means on the low end. the highest number for cbs were 73. they were up it upstairs, downstairs in the british imports that were popular in tho 70s and 80s and to buckley's chagrin monty python's flying circus did very well on pbs and it did much better and pbs was thrilled because you know they had no young viewers except the toddler set from sesame street so they were getting young male viewers watching and specifically watching monty python.n. and buckley, monty python it was just beneath him even toto consider that this was a good tv show and i say in the book he must been so chagrined when margaret thatcher. he the dead parrot sketch fromom monty python and a public address you know? although he might not even got a pitch he said something like the liberal party is dead if this is a dead liberal party making fun of the dead parrot sketch and he's probably thinking what is she d

and if you go -- even look at traditional advertising the way nielsen would measure television views,here is some understanding it's not a finite. but when you get into the digital space and you start talking about massive amounts of views, massive amounts of fraudulent views, it's a real concern. so while you expect there would be some level of waste, you never anticipate the level that we're talking about in this report. >> mike, why do you think this is not a platform fix? versus an industry solution fix? >> well, because, you know, facebook will attack it in their way, google will attack it in their way. a lot of the publishers, especially the broadcast media publishers kind of touting this view everywhere kind of strategy, i think the industry needs to take a step back. and really put the resources against an industry right solution that would literally monitor the execution of digital media buys, whether it's a direct buy or whether it's coming through a media agency. >> a lot of this is going to ripple through and cause bigger responses. so everybody can trust the numbers. most

the concept of the nielsen rating has changed with streaming tv and streaming video. thatpartnership status, can be important for a lot of different reasons, for health care, for child custody, you name it. the size of your family, your religion, your sexual orientation, your political affiliation, your circle of friends. why would we be concerned about who knows who our friends are? there are at least a few reports where individuals who have been applying for loans for credit were turned down as being a high risk because the group of friends they associated with were high risk. fit that profile that the financial institution thought was good or non-risky. even the choice of your friends can affect decisions about you. health, these days, with telemedicine and telehealth care and everything is online, i am not sure i want everybody to know my health information. i am not sure i want my employer to know everything about my health. insurance maybe my company and my doctor, not necessarily my employer. these things individually can cause people to go "that is a little mu

one of the crazy things that erik nielsen would say he has flirted with is things like trade tariffs. steven: there is a risk that he will do things like declare china to be a currency manipulator. i would not be terribly surprised by it. the immediate impact on china is minimal. the process he has to go through to get implications of putting on tariffs is very long and complicated. he is likely to say let's renegotiate nafta. people forget that nafta was started under ronald reagan, signed under bill clinton. it was a heck of a long time between starting and ending. we may just abrogate the whole process. the reality is people have to look at these things with a sense of realism and stop overreacting. we have to get used to him and we will because it is not going to -- david: "get used to it." that is what is coming. u.ny thanks to john li in the chandra has first word news. electors are set together in every u.s. state to formally elect donald trump president, but some anti-trump forces are trying one last time to deny him the right house -- tonight him the white house. they are unl

nielsen: we had eric suggesting that the measures put in place were also to steepen the yield curve,tually help out the banks a little bit, not only for profit but to make banks a little bit healthier, which is something the ecb needs for a transmission mechanism. is that true? francesco: yes. i think this may be true at the margin. i don't think they have a bank profit as a very clear edge up -- clear objective, and in any case, what they do for the economy is more important for banks than what they do with the yield curve. so i think they have had this thought, but i do not think that would be predominant in their thinking. francine: do think there are concerns that the measures adopted were not for the real economy? francesco: this has been a worry all through because the ecb, doing things for the money and maybe the most important intense that they had was targeting long-term refinancing operation, reestablishing the length. francine: when will they taper? is it too early to talk about tapering? francesco: yeah. of course, mario draghi was very strong, "no, no, we do not talk abo

never placed less than seventh on the nielsens and has been ranked the ninth greatest sitcom. >> newsly. >> good to know. that's what we should -- we should have a segment called that. news you can't use but good to know. >> good to know. michael farr, i used to think he should run for office because he looks like -- >> great hair. >> yes. i'm surprised trump hasn't brought him into the administration. >> could be mike pence's stunt double. washington's agenda for the new year, congressman bill pascrell is going to join us on set to talk trade, jobs, and more when "squawk box" comes right back. lookinfor balance your digesve s for a non-stop, sweet treat goodne,try align . hold on to your tiara kind of da th#1 doctor recommended suppprobiotic brand. now inids chewables. >>> donald trump is expected to tackle tax reform and obamacare in his first hundred days as president. those two debates should give us a view of how trump plans to govern. joining us now is the democratic congressman bill pascrell. new jersey's ninth district. he serves on the house ways and means and budget committe

according to nielsen data, espn lost 1.5 million subscribers since february.n since 2013. so they've got 89 million now down from 99 million. but since february they've been losing 10,400 subscribers a day. that's not troublesome? >> not because espn is going to pick up on streaming what they're losing in cable. >> are they? >> they're starting to already. and you're going to see more and more traffic going to the internet for live sports. it's not going to be just -- >> and you make money the same way there? >> well, that's where the advertisers are going. they're advertising on streaming. and the internet is going five times faster. >> you guys follow disney stock. it hasn't recovered since -- when was that? the initial time -- >> august 2015. >> it's $99 now. it hasn't been near $120 since then. so there's nothing happening here? >> i think that espn if you would ask me five years ago i would say it's the highest multiple in the media industry. i think right now it's a very high quality business and probably a 12, 13 multiple. if i apply a multiple to what