nigel curry is director of the consultant group. with a is it about the ryder cup?onsidered the greatest show in golf and generates some big sums? >> i think it's just such a unique event in golf. it gives something different. golf traditionally has a series of tournaments throughout the year in america and europe, but this brings everything together and it's a completely different format and it captures the imagination like no other golf event can. >> there's some serious numbers involved not just in the ryder cup, but wider game in general. i mentioned those u.s. number hs. in europe, golf last year contributed more than $19 billion to the european economy. where is the money from? how is it generated in golf? >> well, golf's a bit unique because it's got a series of clubs all over the world which are self-generating businesses in their own right. but it's really all about television revenue, the right fees that the television companies pay, big sponsorship fees, and huge, huge levels of attendance fees from the fans. >> nigel, we're saying the numbers are big, bu