that's the advice of former dunkin' brands ceo nigel travis. at's one of the keys to success that he actually out lines in his new book called "the challenge culture: why the most successful organizations run on pushback. nigel, thank you for joining us today. it's great to see you. >> and you, becky. >> so, pushback, what does that mean when you tell people to push back, how do you define that term >> well, pushback can have slightly nasty connotations. i mean it in a very civil, positive way, to create situations where everything you're looking at be it a solution to a problem, a new initiative, a new strategy, gets tested by people throughout the organization and the book, where it talks about challenge cultures -- really, two words. challenge, which is the pushback, and culture. one of the things i talk a lot about in the book is how to create a really positive culture like we've had at dunkin' brands for the last 9 1/2 years and i think that's in many ways the most important of the two words. >> nigel, pushback really has to be a culture th

nigel travis joins me now.with tariffs for a moment and the president not backing down. he argued that china has been taking advantage of the united states for so long and it's time to stand-up and fight back. what do you think, as a businessman? >> well, i think there is some truth, you know, in china. i remember blockbuster when we tried to set up in china and there were all kind of barriers. there are certainly barriers that need to be dealt with. at dunkin', we are watching the trade war closely. we are a major exporter of ice cream, in particular. we want free trade. so, what is important to us is free trade. so, however we get there, clearly, the president has one way of negotiating it, other people have other ways. i think we have to get to a situation where we can remove tariffs and move our products around the world. one of the things that certainly concerns us is the transpacific alliance. we think that was a great opportunity -- >> tpp, which president obama put forward. >> we think it would have hel

joining us now is nigel travis, executive chairman of dunkin' donuts thanks for being here today. >>ughnuts we appreciate the book but what does that mean? the best corporations run on pushback >> it really means that in any organization it doesn't have to be a big business. it doesn't have to be even a -- it could be a not for profit or a sports organization like i run in london. it allows people to have their say to push back and the whole idea is to get the best business solutions you can and to build a business that's sustainable. over the last nine and a half years, we've done that at dunkin'. everyone has a say everyone's encouraged to have a say. it's about creating not just the challenge part of the culture but the culture at the same time so the book's called the challenge culture. but i divide it into two one is the pushback, the challenge. second is creating a positive environment or the culture and i think a lot of people out there think culture is one of those things you go to the hardware and say i'll have some nails and a culture. it isn't it's something that lives all