caroline: publicis sapient nigel vaz nigel vaz ceo, --publicis sapient co nigel vaz.companies currently being built. bob thomas is joining us at oxx. this is bloomberg. ♪ ♪ (upbeat music) ♪ ( ♪♪ ) ( ♪♪ ) ( ♪♪ ) -awww. -awww. -awww. -nope. ( ♪♪ ) constant contact delivers the marketing tools your small business needs to keep up, excel, and grow. constant contact. helping the small stand tall. ♪ ♪ the biggest ideas inspire new ones. 30 years ago, state street created an etf that inspired the world to invest differently. it still does. what can you do with spy? ♪ ♪ ed: time for talking tech. a new study is shining light on who may be the biggest winners and losers in the global ai boom. research from mckinsey says generative ai can add up to four point $2 trillion to the world's economy. but ai tools will likely put more pressure on the labor force and could be a disruption to higher range labor force. plus amd is hoping its of ai processors can compete with nvidia in the ai market. during a presentation tuesday, they hosted the mi300x that aims to help data centers stre