niklas: i still think food, hot food is our main vertical and where we have our core.bly 90% of the business. but from time to time, you need something and we want to be there for our customers. >> why get into something else of it's only 10% of the business? niklas: we want to make sure our best customers can stay on our platform when they need something, and to have them continue to come back to our platform gives value. and of course, if you can deliver toothpaste when you really need it, you deliver a strong love for our brand. but on the other nine occasions, you might order food. but you remember that experience. taylor: that was part of our conversation with the ceo of delivery hero. google is ramping up its restaurant industry footprint. the tech giant announced it would be partnering with the leading digital food ordering platform for the restaurant industry. customers can order directly from over 300 restaurant brands across google search, maps, and google assistant. i sat down for an exclusive interview with the ceo on monday. noah: it is about enabling rest

niklas: i still think food, hot food is our main vertical and where we have our core.bly 90% of the business. but from time to time, you need something and we want to be there for our customers. >> why get into something else of it's only 10% of the business? niklas: we want to make sure our best customers can stay on our platform when they need something, and to have them continue to come back to our platform gives value. and of course, if you can deliver toothpaste when you really need it, you deliver a strong love for our brand. but on the other nine occasions, you might order food. but you remember that experience. taylor: that was part of our conversation with the ceo of delivery hero. google is ramping up its registered -- restaurant industry footprint. the tech giant announced it would be partnering with the orderingigital food platform for the restaurant industry. customers can order directly from over 300 restaurant brands across google search, maps, and google assistant. i sat down for an exclusive interview with the ceo on monday. >> it is about enabling res

niklas: i still think that food and hot food is our main vertical, and that is where we have our coreof our business. from time to time, you need something, and we want to be there for our customers. caroline: why if it is just 10% of the business? niklas: we want to make sure our best customers can stay on our platform when they need something, and having them continue to come back gives value. if they need toothpaste in the evening, you will build a strong love for our brand. you might order food and get that delivered, but you will remember that experience. taylor: that was part of our conversation with the ceo of delivery hero. google is ramping up its food delivery footprint, partnering with the leading digital delivery platform for the restaurant industry. people can order from 300 different restaurant brands. i sat down with the ceo on monday. >> the relationship is about enabling our brands to be found by consumers when they are searching for restaurants on google. customers naturally do that today and now they will be able to find those, order directly from the google platfor

. >> that was delivery see -- delivery hero ceo niklas oestberg. >> 100 million hours of video gets uploadedto youtube, that one channel in one day. every day, there's over one billion posts on facebook. you're right -- it is who is out there listening to your content if everyone else is constantly making their own content. is it going to go down? is it going to be oversaturated? in 5, 10 years, what will we be looking at? >> i think there will almost be a layer of cure ration like in museums. with so much content, there is going to be just exhaustion, so people are now looking for experts to tell them what to watch. i think the pendulum is almost shifting back again to the bigger need for expert voices in news, in different areas because people are now bombarded by so much that they just -- they kind of want to be guided a little like you would curate a collection at a museum. but i also think people want more high-quality content again, so it is interesting because when it was first starting with social media, it was all about how many eyeballs you could get on things, and now i think the