one of japan's biggest camera makers, nikon, is trying to reverse the trend with its new invention. >> translator: we've created this camera to invigorate a new market. this should be an eye-opener. >> reporter: it has all the distinctive characteristics of a high-quality japanese digital camera. powerful zoom lens, continuous shooting mode, high sensitivity. people can also use it to edit photos. but it has one key difference. it runs on google's android software. many amateur photographers don't like having to connect cables when uploading photos to their p.c. you can upload pictures to facebook, twitter, and other social networking sites. >> you'll find popular -- >> translator: i think many people expect the new product to have the functions of a smart phone. this product will be convenient for digital camera users just like a smartphone. >> reporter: nikon executives emphasize only camera makers could create something like this which offers the best of both worlds. it's part of the effort to rejuvenate japan's electronics industry. the country's been lagging behind competitors in

one of japan's biggest cameramakers, nikon, is trying to reverse the trend with its new invention. >> translator: we've created this camera to invigorate a new market. this should be an eye-opener. >> reporter: it has all the distinctive characteristics of a high-quality japanese digital camera, powerful zoom lens, continuous shooting mode, high sensitivity. people can also use it to edit photos. but it has one key difference -- it runs on google's android software. many amateur photographers don't like having to connect cables when uploading their photos to their pc. this camera allows people to skip that step and upload pictures directly to facebook, twitter or other social networking sites. >> translator: i think many people expect a new product to have the functions of a smartphone. this model will be convenient for digital camera users, just like using a smartphone. >> reporter: nikon executives emphasize only cameramakers could create something like this, which offers the best of both worlds. it's part of the effort to rejuvenate japan's electronics industry. the country's been

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, can i ask you about these incredible photographs, clear as though they were taken with your best nikon, from the mars curiosity. pardon the pun, they are out of this world. >> curiosity continues to be your most terrific nasa story out there. there's no question about it. over the weekend, went a bit unheralded. they used their kem cam, and zapped a rock by the laser. they hit it about 30 times with the tiny laser shot, and the plasma emitted is photographed by a telescope. they can analyze that rock, which which i named coronation rock, there's another image, coronation rock. another one they released was called the promised land. that's mt. sharp in the distance. they want to ultimately get over to mt. sharp. i layered rock. they can look back into the history of mars when tiffs a wetter time, more like earth. >> it looks like arizona. it's so awesome to see that. yeah, it's like the grand canyon. >> i'll bet it's a little warmer. >> reporter: no, it's a little warmer in arizona. it's about 15 below down there. >> never mind. you know what, i misspeak just like the candidates. i talk