and nimby is? not in my back yard and there's a whole host of acronyms that you can use. and then i actually was executive director for the national council on alcoholism and drug dependence for a couple of years. and all of that to say is that i focused a lot on the advocacy part of it and, and pushing the system if you will. and, and what i began to see, once i came on the inside with my current organization, is there is stigma and discrimination and biases within the field, probably just, if not to a larger degree than what you see outside. i think the whole issue of medication assisted treatment is one that, that we just don't want to talk about. i think some of it is, is that the workforce is basically trained in a certain modality or methodology or clinical approach and don't want to veer far from that approach. but in this new day and this new age, we're focusing more on the strength based approach, a person centered approach, more so than identifying the person by an action. and john, should we be looking internally first and, and if so, how do we approach the edu