and nina kauffman is an attorney and the founder of askthebusinesslawyer.com. great to see both of you. >> thank you. >> the thing that stuck out to me the most in that piece is when they said we go to the factories and we talk to people who work there. and i saw you shook your head when you heard that also. what struck you about that? >> what struck me about that is really getting that sense of what's going on on the ground. that, the employees are really have their fingers on the pulse of how the company is doing, whether they truly know it or not. if you have a happy workforce, you're going to have a productive workforce. and that's what prevents problems from arising, and interruptions -- >> they're not going to tell you, necessarily when they're selling to you. i also think this company prides themselves on putting love into their garments. they don't want any old sweat shop making t-shirts for them. this company has said hey, we're going to revitalize the american economy with just our business and hopefully we start a trend. so, these guys really took th