. >> very a feeling we're not in kansas nirmg. >> reporter: and they're popping up in all sorts of places. from parking lots and shopping centers, to restaurants where they serve more than just popcorn. to the ocean, even the retail giant walmart put up free films outside 160 of their stores. >> i came to my husband and i said, i want to go to a drive-in movie theater. he was like ok. whyried you. >> reporter: and sear irand iyana saw their chance with this old demolished baseball stadium. or rather they saw a need. >> because of the racial tension, i wanted to be able to create a space that highlights the beauties of black people and give us an opportunity to see a positive image of ourselves. >> reporter: now, don't project your love of these new pop-ups back in pennsylvania. >> good evening, folks. and a hearty welcome to our drive-in theater. >> reporter: paul is a bit of a purist. >> if you really want to experience a drive-in, go to a real drive-in. that's my opinion. sit manager the middle of the parking lot doesn't do it for me. >> got to tell you sometimes it's kind of groovy. ma