nisa? >> i thought you did a great job on the product, i gave you an eight because i think this is very unique and it's a great use right now of the technology that's available and it's using technology to bring people closer together. so i think that's always very important. and i think a lot of retailers would actually really use the product. on the pitch i thought, you know, great job. if you could elaborate a little bit more about the business model and how you make money, know you only have 60 seconds but that would be helpful to me because i'm left with so many more questions. >> ryan? >> great. on the product i gave you a seven. i think at the core you're a commerce company. i think those products you're selling need to be great regardless on their own besides the app and the emotional message you're receiving. because i think the novelty might wear off after one or two times someone receives that reaction. i also think it's all about execution. if you can really make that app and th

nisa and ryan are back with us again. all right.nisa, i'm going to start with you, because you're an angel investor, as well as an entrepreneur and all these other things but you look at so many companies. >> right. >> so what's one thing you tell the companies? >> one thing i all tells entrepreneurs is to create a great advisory board, or informal board. and try and recruit people that don't have the skill sets that are on your management team, or have specific industry expertise. not necessarily somebody just with a big name who's not going to have any time for you. and once you have the board in place, really use them. communicate with them frequently. they can really help you when you're down in the weeds to tell you where to focus, whether that's product, marketing, sales. and they can also help you with problems where you have no experience. so you're not getting tripped up in something. >> i think sometimes, for people who are just starting out, and who aren't well connected, right, they don't have a good network the term adv