> richard, could you make a case that people paying a quarter or a buck extra because it helps the niya potts of the world? >> is absolutely does. i think one of the things that the records show and the studies show is that increased minimum wage, in particularly at times like this when there has been so much wage stagnation, and so much pent up demand will lead to increased consumer confidence, increased consumer spending and that in turn translates to additional jobs as more successful economy for everyone. by the way, we can look back in history and see in 1968, for example, the minimum wage in real dollar terms or in fixed dollars terms would be $9.44 now. and the unemployment is less than half of what it is today. the notion that minimum wage destroys jobs is disproved. and when you think about it, the common sense that says people at the lower end of the income spectrum are going to spend the money that they make, that will create jobs and will be good for everyone. >> low wage workers as customers. that's where i want to come back. we'll take a short break with our guests and we'