and joining noack here is james edmond greeley.es to remove the normal barrierso classical music. ♪ >> reporter: there are free tickets, casual clothes, and the opposite of formal seating like perching on a rock overlooking the stage. a third of his audience has never attended a classical musical concert, but even those who have likely haven't done it like this. wearing wireless headphones to encourage wandering. >> with the music in your headphones, the music becomes a soundtrack to your experience in the landscape. >> reporter: noack is winning over the classical skeptics. >> i said to my friend if she had invited me to a classical music concert i would have said, na. but there was tremendous. >> reporter: and the outdoor aversion. >> well, she was a little bit hesitant at first but she likes classical music. >> i am speechless. there was nothing artificial here. it was all natural, natural surroundings, yes, indeed. ♪ >> reporter: it's a new community. noack hopes to create it each night out on the edge of nowhere. >> what do yo