. >>> when noelle santos of the bronx in new york learned her local barnes & noble was shutting down, decided to do something about it. she went into business opening her own bookstore, the lit bar. jenna bush hager has more. >> passion that kills stigmas and for once again, the bronx keeps creating it. we are worthy. i stand here today and ask you to open your hearts and help me show the world what many fail to see, the bronx is no longer burning, except with the desire to read. >> reporter: the bronx is a hub of culture, giving rise to hip hop to stars like jennifer lopez and where the new york yankees play ball. they do not have a general interest in sight. >> there's nowhere to go. it shouldn't be that hard to have access to literature. >> reporter: she is determined to change it. barnes & noble, the last bookstore announced plans to close its doors. >> i love my borough. everything came together. my a-ha moment. >> reporter: the hr director didn't know the first thing about owning a bookstore, but she was ready try. >> i googled it, how to open a bookstore. >> reporter: the lit b