noemi: yes, it looks like wood.art of my goal, to make something that's reminiscent of material folks are familiar with, even though it's a recycled product. reporter: but unlike wood, the material can be pressed into pretty much any shape. in june, noemi niederhauser presented her wastematter project at milan design week. in the house of switzerland, she was one of nine guests invited by the swiss arts council pro helvetia. as different as their products are, they all share the same approach, says the exhibition's organizer marie mayoly. marie: through design and with the emerging talents we have here, they are all bringing new ideas in order to have better, more sustainable projects and products for the near future. reporter: the material made from beer residue is still a niche product. but it still has a bright future, like all of the projects on display here. marie: they are very pragmatic and realistic projects. that's also part of our criteria actually when selecting them, when the jury selects them, basically