noemie was the chief designer. noemie: look all the detail inside. lemonis: and her kids, stephanie and nicolas, ran the business. nicolas: did you make the labels for these yet? lemonis: the goureau family have been designing and retailing upscale clothing since 2008... noemie: voilà. lemonis: ...with seven stores across the country. courage. b was doing around $5 million in annual sales, but they were losing $500,000. -stephanie: we're losing money. -nicolas: calm down. lemonis: their connecticut store was chaotic, their merchandise a mess. some of their clothing had serious quality issues. it's disturbing. but even worse, the stockroom. nicolas: so, the inventory that we have down here -- this is what didn't make it. lemonis: this was a room that was filled with years of bad decisions and hundreds of thousands of dollars of dead inventory. who designed, like, these two things right here? stephanie: noemie did. nicolas: well, we could probably pick 100 things like that. noemie: we liquidate that. nicolas: it doesn't matter if we liquidate. don't tr