. >> reporter: the nonalcoholic beverage is made of cat nip and beets. people all around the world are buying his cat wine. just this bottles. >> i never thought that something i had fun with and made in my little apartment in denver would explode like it did. >> we have our pinot meow. >> it's weird. just constantly brewing the ideas. brewing the ideas. did you get my joke! [ laughter ] >> i got it! >> and even know apollo has had enough of it -- essentially. >> like dirty tea. >> a full body drink tea. >> reporter: the taste may be hard to describe, but the remember miss isn't. >> if you have one glass of wine at the end of the night, why innocent have a glass of wine with your dog or cat, too? [ laughter ] >> reporter: cat owners may not have to drink alone ever again. >>> salty beets. that's steve's dj name. >> yep! [ laughter ] >> her >>> time to set aside whatever bugged you this week and look ahead to what makes you smile. a simple question: what's your good news? and, yes, we know this isn't the news. you're right. it's life! [ laughter ] >> you