patent may need to be -- the item needs to be new or novel, nonobvious and has to be something that has a utility and the thing about mobile apps is the technology is changing so quickly, and, you know, by the time your patent actually gets filed and gets to the process, it may not even be a product on the market anymore. there are plenty of other intellectual property measures you can use to protect it. and, you know, certainly if you're curious, talk to a pat lawyer, it is a cost benefit for that type of technology. >> there is stuff you want to do like, i think i remember being an entrepreneur my cem before becoming an investor, and i think it was pillsbury was my lawyer and they said go to the u.s. patent, you know, website, and i, you know, registered the name of the business and things like that. you probably want to, like, register your name, protect that, because that's the real -- if you're a mobile app, it costs 5k to get it out. so it is your name that is probably the intellectual property. not the technology. >> okay. let's move on to the next question, about protecting your