our business reporter, noor nanji has more.e young children fresh meat and vegetables to eat, but says they're too expensive nowadays. she's buying more frozen food to keep costs down. i have been buying a lot more frozen fruit and veg because it is coming out much better value. i'm only using what i absolutely need, and i am not throwing any away because there's less waste when it's all frozen. cheaper and less waste — that matters when you have a lot of kids to feed. and laura is not worried that frozen food is less nutritious. we are getting the fruit and veg into the meals, and it's picked really quickly, so i'm sure it's still got all the same nutritional value, and honestly, it's the sweets they eat that i'm worried about, not the home—cooked meals. laura's not the only one. the british retail consortium told the bbc that, as the cost of living rises, consumers are finding ways to save money, including switching out fresh food for frozen. it comes as fresh food prices continue to soar. fresh food inflation hit 17% in marc

our business reporter, noor nanji, has the details.able to eat, but says they are too expensive these days. she is buying more frozen food to keep costs down. i have been buying a lot more frozen fruit and veg because it is coming out much better value. i'm only using what i absolutely need. and it is... i am not throwing any away because there is less to waste when it is all frozen. she tried to kiss me! cheaper and less waste, that matters when you have a lot of kids to feed. and laura is not worried the frozen food is less nutritious. we are getting the fruit and veg into the meals and it is picked really quickly, so i'm sure it has still got all the same nutritional value and honestly, it is the sweets that they eat that i'm worried about, not their home—cooked meals. laura is not the only one. the british retail consortium told the bbc that as the cost of living rises, consumers are finding ways to save money, including switching out fresh food for frozen. it comes as fresh food prices continues to soar. fresh food inflation hit i

our business reporter, noor nanji, explains.is coming out much better value. i am only using what i absolutely need, and i am not throwing any away because there is less waste when it is all frozen. cheaper and less waste — that matters when you have a lot of kids to feed, and laura is not worried that frozen food is less nutritious. we are getting the fruit and veg into the meals, and it is picked really quickly, so i am sure it has still got all the same nutritional value, and honestly, it is the sweets they eat that i'm worried about, not the home—cooked meals. laura is not the only one. the british retail consortium told the bbc that, as the cost of living rises, consumers are finding ways to save money, including swapping fresh food for frozen. it comes as fresh food prices continue to soar. fresh food inflation hit 17% in march, according to the british retail consortium, the highest rate since records began. things like frozen chicken, frozen ready meals, pizzas and chips are the products doing best, according to a resear