>> looks like a less structured dress you would see on bridger to nora jane austen novel, elastic smockinghere. it taps into last algia for a time when gender roles were sharply delineated, taps into the fantasy of domestic earth goddess flowing, easy motherhood. >> where did the nap part come from, you could nap and it? >> it started as a nightgown. they tried to sell pajamas and then it took off as a dress. it does look comfortable. i am shocked. >> for much taller person than you. very illuminating. really out of this whole thing. the earthy crunchy people, are they getting corporate support? >> yes. yes. any type of mother can partner with a brand and make money. maybe a company selling linen baby slings wants to partner with a mom influencer who lives in the foothills of california, and only wears shades of oatmeal. there's a type of mom influencer for almost every type of product so for sure. >> hi. i'm going to be a grandmother in three months so i'm here for my daughter and i remember when i was first a mom, things you feel bad, i had a c-section, didn't breast-feed perfectly and i