norbert schäffer is president of the bavarian bird society.favorite insect, calling their campaign save the bees. dr. schäffer: it's, of course, not only about honeybees. in fact, honeybees are a minor part. it's about insects, it's about biodiversity as a whole. eric: the idea captured the public's imagination. the streets of the capital, munich, were soon packed with campaigners dressed as bees, braving freezing weather to encourage some of bavaria's 9 million voters to come out and sign. eric: now, what happened next took everyone by surprise, because 1.75 million people signed it. it was the most popular petition here ever, and the government soon promised to sign it into law. environmentalists could hardly believe their success. farmers could hardly believe what was about to hit them. eric: the news laws call for 13% of the state to be put aside as ecological zones and almost a third of farmland to become organic. dr. schäffer: it is a target, no one will be forced to go organic, farmers cannot be forced to do things. the government has t