s&p 500 by more than 10x over the last 15 years. liz: can you throw out a couple names? >> sure, yeah, google, nordstrom'sd, starbucks, southwest airlines, whole foods, the container store, a couple of foreign countries, a group in india. there's a number we identify in the book. liz: i look at these and i think this is how i would think but i'm very sort of california, i get that whole thing, and you were in texas when you founded this, and you were -- look, you talk about in the book how you went with counterculture in the early years and looking at a cooperative, but then you kind of found capitalist in that you realize it is great to make money and grow business. now not only are you at 340 stores you have pretty much telegraphed that to the market you want to triple that to about a thousand stores. are you worried you might lose the conscious capitalist theory in growing as quickly as you want to grow? >> i don't think so. we're growing slower than we have grown before in percentage. we have a dynamic culture that's well integrated in the conscious capitalism tenets. i'm not worried about that. i hav