we have norm as well, norm brodsky who joins us again.e is the author of the book "the in that case." of "the knack." >> i know you talk about this to companies all across the country. is it right for everyone? >> let me tell you this. i think open book management is played at every company. it's to what extent it goes through the organization. >> body is opening the books. somebody is working the books. somebody is looking at the books. the idea is to use the books to get everybody on the same song sheet and be able to come up with the same results. it's sad we have two different systems there, some people who use those books for power and design a new system to manage, whereas they try to manage the people to get what's inside of those books. the question is why don't they just open the books and have everybody working on the same page. >> hold it. hold it. hold it. jack, i've known you for about 20 years. so i was a skeptic at first. i thought it was the silliest idea i ever heard. but it's great. and to use parts of it. parts of the s