. >> norma hataling runs sage, an international organization that helps women who are forced into prostitution. she says the only way to impact this global epidemic is to attack the demand, the men who spend thousands for sex-to-go. >> they could understand that the people that they are buying are there not of their own free will, and that behind the smile that they pay for is an incredible amount of pain and fear and terror. traffickers will do whatever they need to do in order to ensnare a girl. >> once a month you will find norma hataling lecturing first-time offenders. johns arrested by police in sting operations for soliciting prostitutes. >> they don't think about the fact that they can't tell if a woman is trafficked. they can't even tell if the person that they're having sex with is a kid. >> this john was so moved by the stories of trafficked women, he agreed to be interviewed. >> it really tears me up inside. it's like that could be my daughter. my kids. >> people need to just get their heads out of the sand of the whole idealism of prostitution and the sex trade and get over it. >>