. >> norma jean doherty lands a one-year contract with fox.he studio begins grooming her for stardom. >> she was what the studios called a product. someone that they could take, mold, shape, rename, and create as something to be consumed by the movie-going public. >> i said, i don't think you can use the name norma jean doherty if you're going to be a star. to me you're a marilyn. but we couldn't find a second name. and she said, mr. lyon, could i use my grandmother's name? i said, what was that? she said, monroe. marilyn monroe. >> now, that's a perfect name for a movie star. >> there is something about mmmm, those double m sounds are melodious. mel lifluous. >> this is a moment that doesn't get very much attention in the story about marilyn, but i think it's incredibly revealing. >> i wanted my mother's maiden name because i felt that rightfully was my name and true things rarely get into circulation. >> the fact that she chose monroe shows that she wanted to have agency and control over her image right from the very beginning. >> it's not o