so he's lying on his couch when all of a sudden he starts to think of norman mailer.n particular one of norman mailer's books called "the executioner's song," which stars this serial killer named gary gillmore. he can't stop thinking about gary gillmore and in particular the last words that gary gillmore ever said. that right before the firing squad shot him dead, they asked him, "gary, any last words?" and he says, "let's do it." and dan wieden thinks to himself, "that is so brave. that is so courageous." but he realized it's just not quite right. so he changes one word, and it becomes "just do it." that is where the iconic nike campaign comes from. even though we are always trying to make creativity into a rational process, it never is. creativity is really about serendipity. ♪ the reason i think that this category of books might be so popular is because there is a lot of interest in how this works, in how the mind works. i think it's very important to be clear that just because we are beginning to understand how moments of insight work or what's the best way to wor

norman mailer's the naked and the dead. the trilogy by james jones. he sees things in the movie and he saw as as broadway plays, et cetera. from here to eternity, the thin red line, the whistler which was challenges third novel which was published after he died, or we could go on and on, memoirs about william manchester, and you may want to ask me about some of those later, that's perfectly fine. mailers fundamental point in the naked and the dead, if you read all the under pages when something like this. he was amazed by the fact that american should never stray in the conquest and killing of the japanese. i'll be the first of the japanese showed no restraint in the capacity to kill americans. who knows the pacific war was a cordial. and the bloody place. but mailer didn't see the war as he thought absently the war was justified against him but he wasn't so sure against japan. he thought that was an exercise among americans to spread about in the pacific. you don't have to agree with that but mailer was a vet. he was at nokia sake five or six weeks a