norman rowe, a manhattan plastic surgery is one of the only doctors in america to inject a saline solution into patients' breasts to give them instant fullness and lift. >> i can give a patient a cup, cup and a half bigger. >> reporter: amanda sanders, a celebrity image consultant, has had the procedure twice. >> i wish i could do it every day. once i did it for an event. and the second time was for a vacation. >> reporter: could the person you within on vacation with, could he tell they were deflating? >> at the end, it really didn't matter. >> reporter: the 24-hour boob job is not without controversy. or risk. >> anytime you make a break in the skin, with a needle or a scalpel, there are risk of infriction. >> reporter: dr. rowe admits while there's some risk of inflecti inflectii infection, the only thing he's seen is minor bruising. then, there's the cost. if you break it down, it comes to about $100 an hour. the average, more permanent breast lift was roughly $4,200. but price isn't an issue for caylee. 20 minutes later, she's ready for her night to remember. he's definitely going to