there's something distinct about a norman seeff photograph, but in his film, there's also a story. >> this one with john travolta, at age 22. >> seeff: shake your head, look this way. >> logan: the year before the movie "saturday night fever" came out. >> seeff: he's telling me, "you know, i'm-- i'm doing a movie." and i said, "oh, you're doing a movie." he said, "yeah, and-- and i'm going to be dancing." and i said, "yeah, you're going to be dancing?" he says, "yeah, what do you think about this pose?" so-- where's that wind? terrific. ( laughs ) and-- and thank god, you know, what i did-- i said, that's fabulous, you know, and that pose became the ultimate-- icon of the dance, yeah-- >> logan: of disco, right. it still is-- >> seeff: yes, right. >> logan: norman has been sitting on his archive for most of his career. he hadn't even seen this footage of travolta until just before he showed it to us. it hadn't been developed since it was filmed in 1976. in those days, norman said he struggled to pay for the film, let alone develop it. >> seeff: and then i got to the point where

>> the name norman seeff may not click withou right away, but his photos surely will. he has photographed some of the most significa c