there was nortech had come in and wanted to build a big nortech wanted to build a build anything thecity. and i tried to peddle them the old shepherd's building before we put uri there. and they said, no, i want to build a big building. when we did the biltmore hotel, we made a deal that we lease that land for $5,000 to the conglomerate who had the hotel so this case they ever wanted to expand the hotel. so i called bill led better, and i said, you know, bill, are you going to be using that land? because you've had the hotel for a few years -- no, we're not going to expand it. i said, oh, really? so i said maybe nortech would like it. oh, i'll meet with them. so i set up a meeting for the next saturday or monday, they never showed up. so finally, i called them and said, how come you never showed up to the meeting? we have a moral obligation. i said, really? to do what? to sell it to our law firm. i said, you're not the redevelopment agency for the city. so when that didn't happen, i was looking across at that parking lot, and i said, well, look, we've got a ten in a minute, and fleet

. ♪ ♪ >> the sound, cars, traffic, here at nortech, we represent this sound with electronic music and music that came from are the states and we add up this music as music from this city. so we represent this lifestyle with the fusion of these different cultures. ♪ ♪ >> i grew up, so for me, something natural. you look over there, you can see the u.s. you have one neighbor, he has a wall or i have a wall, as well. >> here, tijuana, 1999, it started with pepe and i. at the beginning, he found some sounds and invited me to share that sounds with me and we started to compose the first tracks and then we decide to share this sounds with friends and that's how the collective started. we mix the very old technologies like drum machines from the early 1980's so we mix everything, and that's how it works in our sound. >> since the series started, it started more with music. tijuana life is always surrounded by music. today, for the new generation, the opportunity right now to enter a club and listen to house music and the other one is tech no music or electromusic. >> music can cross every bo