nortsdz, your genes or the way you were raised? i believe those things powerfully influence us there's no question about it. i think we're a product primarily of our choice to either of those things and to everything else that's happened in our environment. so i put a heavy heavy focus upon the power of choosing that we are not like animals that we have an internal awareness of our sell that have enables us to stand apart from ourself. we have our imagination so that we can create something that is not there. we have independent will. we can actually swim upstream. we have a conscience. we have this kind of inward light or moral sense this compass of what is right and what is wrong. and i think those four unique human endowments animals do not possess, that is our common heritage. >> most department stores are very similar. that the merchandise you find in one is rather similar to the other. and it's -- how do you differentiate the bloomingdales from anyone else? well, the element of romance the element of product development, doin

nortsdz, your genes or the way you were raised? i believe those things powerfully influence us, there's no question about it. i think we're a product primarily of our choice to either of those things and to everything else that's happened in our environment. so i put a heavy, heavy focus upon the power of choosing that we are not like animals, that we have an internal awareness of our sell that have enables us to stand apart from ourself. we have our imagination so that we can create something that is not there. we have independent will. we can actually swim upstream. we have a conscience. we have this kind of inward light or moral sense, this compass of what is right and what is wrong. and i think those four unique human endowments, animals do not possess, that is our common heritage. >> most department stores are very similar. that the merchandise you find in one is rather similar to the other. and it's -- how do you differentiate the bloomingdales from anyone else? well, the element of romance, the element of product development