it lost points for nostalga.>> it's not the classic taste. >> finally, we have the annie's organic. this lost points for nostalga because it has deep smoky flavors and it's good. >> it's really good. it's very -- not like a regular ketchup. let me try it again. >> it's very thick. which some tasters appreciated. >> i kind of like this. >> it doesn't taste like your regular ketchup. it's a fun difference. >> when you have people taste these kind of things. you said there is a traditional taste. what do you ask them to do? >> you ask them to taste the balance of flavors and ask them, of course, whether they like it on a scale of one to ten and ask them to write down some adjectives to put some weight behind what they're tasting and why they like it or don't like it. >> the heinz organic was the number one. >> or the hunt's, which was a close runner up. >> and cheaper. >> julie, always good to have you on. >> nice to see you. >> you can bring french f fries any time. we'll taste it with whatever you want. >>> we're