his eyes blew up. 8 million would have been nothg. it was a win-win, a brilliant masterful stroke.e theest stunt of allf time for the time being. melissa: these people who want to watch eyeballs explode, and,t youo know, not phased by the guy potentially dying, they are smart enough to have a job and collect moy to buy a product? >> of course they are. red bull sells $4.2 billion in r oduct a year. that doesn't mean the people drinking it don't harbor of aspiration of being this guy.e they are not wearing the suits necessarily, but they want to think they could be. li they want to thin hey, that could be me. i'm drinking the product, wearing the brand, the hat, the sweatshirt, that could be me. melissa: wow. how much do you think they paid for itnd how much was it worth? >> well, i don't know what theyh paid, but ifey you look at what they paid overtime, they spend about 30% ever their dollars on marging, and as i said, they grossed $4.2 billion euroowes. they work in a hundred sports,ty represent or sponsor 97 athletes. they spend a lot of money.they they d't spend money on typica

there's nothg that i can do, but try to preserve what business enterprise we have left and what i seegoing to need to be as an enterprise to exist in the coal market place that is upon us both short term and long term. neil: report, is there anything in the president's tone, like the comments in the east room lookin for bipartisan compromise, fiscal cliff, that makes you think that he could change his engy stance that when he says he's open to all forms of energy, he's not just sort of giving you lip service that he's serious? it might be a new tone? he might be a bigger president in this record than in the first four years? >> caller: neil, i have watched the president carefully, and monitored his statements very carefully for the last year, and he's an absolute liar when it comes to the coal industry, a subject i know. he is a man that is not fit to guide this country, and he is a man that will continue the policies that he has. neil: don't you find it remarkable, report, in those states, where this is a big issue in ohio, pennsylvania, he won. in pennsylvania, he won comfortably. >

nothg really right with it but nothin really wrong with it.le spend hours and days on a computer running algorithm programs which numbs come up most a come up lease. they pick from that. not that isot right way to do it. there is no wrong or right way to pick your numbers. what is important after you pick the numbers you do research i teach you in my book. very simple to do? melissa: how do you research? how do you do research? >> once you have set of numbers there is way to do research to find outf it is a good set of numbers. play it for ever. never change a single one of those numbers. never miss a draw. that is one way you increase chances of winning. melissa: how do y that research? any hints on that? >> well, one of the big points about it is what i said earlier, is, again, flipping a coin, sure tails and head will come up so many times but only two choices. we did the reserve. we cldn't find more than a half a dozen times that a set of numbers, when you're talking games that have five or six numbers in them, there is, we can only find h