npa has its own industry policing program so bad actors can be disciplined. our members are empowered to follow the homeland security rule, if you see something, say something. under our truth in advertising plan, questionable ads are reviewed by the committee of attorneys to determine if their over the line, and then we take two actions. the first is to mail a cease and desist letter. the second is to refer cases to ftc and fda with potentially fraudulent advertising claims exist. since this program began in 2010, it's resulted in 446 letters to firms. the remainder were submitted to fda and ftc over that period of time, so we do have a strong partnership with regulatory agencies, but we do depend on federal authorities to make all of this a reality. and while we see positive action, we also see areas of concern. we've heard about existing enforcement authorities, but some are finally being used for the first time. my former job was as a director of dietary supplement programs at fda where we used existing tools like mandatory recall, injunctions and seizure