-brad: nrc testing. lemonis: what does nrc even mean? brad: absorption rating, yeah. mean, in not sure nrc exactly. lemonis: alex, please kill me now. [ laughter ] anybody who decides that they want to get in business has to accept the fact that they're a salesman. you have to be able to sell your company, yourself, your product, your service. it's obvious to me that brad has a unique product. but he can't sell it. and if he can't sell it, what the heck am i investing in? this is the reason you're not selling, because i think it's uncomfortable for you. can i spend a minute with alex, if that's okay, guys? brad: yeah. lemonis: what does this mean to you? what do you want out of this? what do you hope for? alex: my dream is to work here. regardless if you decide to come in and, you know, partner with us or not, the doors are still going to be open tomorrow. and we still got to figure this out. i'm in the reserves because we need capital. when i'm not on orders, i sleep at a friend's house. -lemonis: here in orlando. -alex: no, jacksonville. -i drive here every day. -le