>> this is something that commerce secretary pritzker is focused on a lot, cybersecurity and ntia is a part of commerce and she works a lot with them and other sub agencies that have been included in the u.s. patent and trademark office. >> it is a real challenge. >> we work a lot with start-ups. generally, what you see with it, specially a tech start-up, you see that engineer, the wozniak, let's call it, you see that the evangelist, the jobs, and maybe they get in somebody who actually understands the money part, which is good and then they just plow forward and they get those customers and services. so secretary pritzker and undersecretary lee like to remind people. you should probably early on be thinking about intellectual property and cybersecurity. both of them are really hard to back load. once you start getting down the chain, right? now, in terms of creating the incentives, we are doing it through public education. we are going around, doing round tables, talking to schools. we at the usbto have a program called camp intervention where we work through first through sixth gra