>> i think some people are drawn to numbers, drawn to numerology because numbers are sort of mystical people think that numbers will be able to predict what will happen in their lives. >> reporter: predicting what will happen on today's date, 10/10/10, has garnered a lot of attention. >> there's been a lot of hype, i think, about the 10/10/10. we reduce, the one from ten, the one from the date, 2010 is 3, the day reverses to a universal five. it's about love, self-expression. date this year is a great date for big events. >> reporter: big events like weddings. >> we picked because it was a unique number. >> it's just a memorable date that nobody will forget. >> reporter: melissa and andy, one of more than 32,000 couples getting married today, according to the knot.com. >> 10/10/10 as a wedding date is hugely popular. in fact, there are 500% more brides getting married this sunday than there were last year on the same sunday. >> reporter: meanwhile, for those born on 10/10, the date holes symbolic meaning. triplet sons are turning 2. >> 10/10/10 isn't going to happen every again, and o