. >> guest: the product aspirating commonly known as nutrasweet now found in thousands and thousands of products as an artificial sweetener from soda pop to chewing gum, it remains controversy all and i am no expert on the scientific findings but my understanding is that the great predominance of evidence has not established any link between aspertane and nutrasweet and the deaths you speak of and rumsfeld to this day remains proud of having brought the product to market. it had been in kind of the fda regulatory limbo when rumsfeld took over and he tried very hard to get to market that and was ultimately successful. >> host: you're right as part of his tenure at general instruments the company was instrumental in the event of hdtv. >> guest: that's right, rumsfeld has quite the impressive career in business having been a sort of agent of change taking companies like general instrument before that that were struggling making them turnaround and successful in bringing to market these very significant projects like the early days of hdtv and nutrasweet. >> host: but he didn't enter pri

standing is that the predominance of evidence has not established any links between asparatame and nutrasweet in the deaths use. donald rumsfeld remains proud to this day of bringing the product to market. it was an fda regulatory limbo when he took over at the company. he tried very hard to get permission to market that and was ultimately successful. host: you write that as part of his tenure at general instruments that company was instrumental in the development of hdtv. guest: that is right. he has an impressive career in business, an agent of change, taking these companies and turning them up around. also bringing to market these very significant products. the early days of hdtv. host: he did not enter private industry until well into his 40's. would he have been happy to have stayed in government service? guest: i think so, but he did not see an opportunity at the end of the ford administration to run for senator or governor. he was not quite ready to run for president. he also believed in people moving back and forth between government and industry. host: let's here from florida on the

guest: the product ascertain -- aspertame is now known as nutrasweet and found in many products. it remains controversial. i am no expert on the scientific findings. my understanding is that the great predominance of evidence has not established any link between aspertame and the dens aths that you speak up. he remains very proud of bringing that product to market. it had been in regulatory limbo when he took over at searle. he tried very hard to get permission to market that. host: that company was instrumental in the development of hdtv. guest: that is right. he has an impressive career in business as being an agent of change. he took companies that were struggling and turned them around. he made them successful. he also brought to market very significant products. host: he did not enter private industry until his 40's. he had been in government service before that. would he have been happy to stay in government service? guest: i think he would have been. he did not see an opportunity at the end of the ford administration to run for president or governor. he was not ready to ru