a market, i want to take the market forward and introduce technology, new of working, changing .nvironment, make more dynamic perhaps get rid of old traditions that i don't think are making it appealing anymore, i have to bring all the business leaders with me on this. tough.s been very francine: traditions like what, the use of paper instead of technologies and how difficult is it? inga: it is, because the business is being done almost identically to the way it ago.one 300 years so when we were meeting in the lloyds coffeehouse when all the ship owner and mariners were meeting, and the word -- it was like an original crowdfunding or the sharing economy. they got together and said, i do not know if it is going to be our ship goes down so we will pull together and underwrite your ship or your cargo, so they wrote their names underneath each other. that's how "underwriter" was born. it would have been done on some form of paper and we still do that. francine: how crazy is that? inga: it does sound crazy. some of it is because we do complex, difficult stuff and a lot of it is new so it will b