o.t. consequences and i think that's something that we need to better understand about our attack surface and our network topographies and our exposeures both within our company, within our broader sector and within the broader infrastructure of all our sectors. i think that sort of highlights we're not just looking at what do we do when the bad day happens but how can we limit the impact of a bad day by solid preparation on the front end. >> thanks. >>> are there other questions? marcus, over here. >> thank you. this question is directed towards kirsten. i really liked your concept around business models and having business case, strong business case for cyber and cybersecurity. you made a comment about having a business case for cyber risk management. i wanted to see what you envision that being? what are the one or two or three things you would sell to a ceo to say, you know, this is the business case for cyber risk management and that's open to the panel as well. >> aren't you working on your doctorate? >> i did write that down. >> it's a great question. it's a great question and i think actually one