don't laugh president o's narrative is what made him -- president obana's narrative is what made him. i think one route forward for the republicans is either ethnic with rubio, generational ethnic or the other extreme is rand paul saying, you know what we want free markets and we want free values. chris: and with that comes the excitement of knowing you're going to lose. goldwater never said he was going to win. 26 million people voted for him and they were permanent recruits. >> they had real success when it's made strong intellectual arguments like goldwater or strong emotional arguments. chris: i used to like those guys. >> we're doing neither particularly well. so if rand can capture that intellectual strength and someone like rue yo can speak to that emotional threat, maybe together they can revitalize the party. chris: what about a modern republican? >> you talked about chris christie. but they talked about a north eastern middle of the road governor and it didn't work out so well last year. chris: come on. one has charisma. one guy's got pizzazz. >> part of the problem with rom