and jonathan oberlander, professor of social medicine, health policy and management at the universityof north carolina in chapel hill. professor oberlander, what you heard from the president today, does that represent a new rhetorical salvo in this ongoing health care debate? >> yes, it does. really the obama administration has tried during their first year of health care reform to work with the insurance industry. i think what they've fallen back on at the end of this process is to frame this as a debate of the obama administration against the insurance industry. >> suarez: james morone, is that a worthwhile target? is that going to work? >> yes, it certainly is what they have to do. they've been so deep in the policy weeds that they've left the other side-- again this always happens with democratic efforts to pass national health insurance-- they've let the other side get the sound bite about the debate. death panels. this time harry and louise last time. they need their own bestilled version. here's what we're going to do for you in a quick sound bite. that finally is what obama is