i learned at odeo, not at twitter.ransition, ihe realized that often when you are a company, you need to put it into something else. we were working on a game called and that turned into instagram. emily: the first girlfriend was -- photo and instagram was of your girlfriends dog. that systrom: if i knew instagram would get to this place, i would have tried a little bit harder. wife.lfriend is now my she said she is not going to post photos and less -- unless they look great, so you should add filters. i did, and i added it to the build and took a photo of her foot and a dog. i posted it as a test and it lived on forever. emily: how quickly did it become something that you realize would be not just big, but really big? kevin systrom: i may have been a little optimistic, but the second we launched i thought there was something new and different here. i had worked at companies that have struggled to get 100 people to sign up in a day, and the first day we had 25 hundred -- 2500ign up -- but people sign up. we had lightni

the place became twitter, but i remember odeo not quite working.nd then keeping in touch with jack as they made that transition and realizing that often when you are a company you need to pivot into something else. instagram had a similar history were we were working on a game could bourbon and it turned into instagram. emily: the first instagram photo was of your girlfriend's foot, but it is maybe the first filter that was even more consequential. kevin: had i known that would be the first photo on instagram and that instagram would get the place where there's 500 million people using it around the world monthly, i would've tried a little harder. my girlfriend at the time is now my wife. she said i'm not going to post photos unless they look great. she said you should add filters. i said ok i will try making a filter. i added it to the build and it took a photo of her foot and a stray dog. i posted it as a test and it lived on forever. emma: how quickly did it become something that you realized could be not just big, but really big? kevin: i may h