i learned at odeo, not at twitter.s they made the transition, i realized that often when you are a company, you need to put it into something else. instagram has a similar history. we were working on a game called "bourbon," and that turned into instagram. emily: your first instagram photo was of your girlfriend's foot. a stray dog . kevin: if i knew that instagram would get to this place, i would have tried a little bit harder. my girlfriend is now my wife. she said she is not going to post photos unless i can make them look great. so you should add filters. i did, and i added it to the build and took a photo of her foot and a dog. [laughter] i posted it as a test and it lived on forever. emily: so, how quickly did it become something that you realized could be not just a bit, but really big? kevin: i may have in a little optimistic, but the second we launched, i thought there was something new and different. i had worked at companies that have struggled to get 100 people to sign up in a day, and the -- that first mor